The Art of the Brand

By: Third Eye Insights
  • Summary

  • Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
    Third Eye Insights
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Episodes
  • The Super Bowl's Branding Controversy: Taylor Swift, Trump, & the Future of Ads
    Mar 10 2025

    The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America.
    Why was Taylor Swift really booed?
    Did Kendrick Lamar’s halftime show miss the mark?
    Super Bowl ads are shifting back to what works—here’s what you can learn.
    We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double down on Meta instead? Plus, we analyze Michelob Ultra’s genius Super Bowl ad and why some brands are winning while others are failing.
    Subscribe for no-BS branding insights that cut through the noise.

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    1 hr and 33 mins
  • From Zero to $1M: Lori Harder’s Guide to Building a Brand That Lasts
    Feb 26 2025

    In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s powerful insights.


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    45 mins
  • The Branding of Music with Walter Rudoza
    Feb 19 2025

    MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.


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    1 hr and 6 mins

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