Networking on LinkedIn doesn't have to feel like an awkward BNI event filled with pushy sales pitches and forced conversations.

Instead, this episode delves into how to cultivate meaningful connections in a digital space that can often feel overwhelming.

Our guests share insights on the importance of finding your tribe, engaging authentically, and building a supportive community that goes beyond superficial networking.

We explore stories of real friendships forged through LinkedIn and discuss the pitfalls of transactional relationships that can lead to disillusionment.

Join us as we uncover strategies to make your LinkedIn interactions more genuine, leaving you with lasting connections rather than just business cards.

Welcome to The Asylum, where we don’t just touch on subjects, we dive deep and emerge with actionable insights. I’m Neal Veglio, your host, and in Episode 5, "LinkedIn - Cringe vs Credibility" we're breaking down the do’s and don’ts of utilising LinkedIn for effectively building your professional network.

We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging.

Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you won't want to miss.

From debunking myths about LinkedIn experts to sharing practical advice on creating a genuine profile, we've got you covered.

In this episode, Tracy Bedwell advises on how to find credible LinkedIn trainers who understand more than just daily posting. She talks about strategies that can genuinely boost your engagement, such as participating in LinkedIn groups and utilising Sales Navigator.

Meanwhile, Michelle Eshkeri breaks down the elements of a professional LinkedIn profile, particularly focusing on the banner and the importance of connection quality over quantity.

Sophie Lee gives us a fresh perspective on thought leadership, emphasising the need to be clear and consistent about the value you provide.

As you listen, you’re going to learn how to create a professional yet authentic LinkedIn profile that stands out, how to engage meaningfully on the platform without falling into the trap of artificial engagement, and why focusing on solving customer problems can lead to better results than just promoting your products.

By the end of this episode, you’ll have a comprehensive understanding of LinkedIn fundamentals that many overlook.

You’ll be better equipped to build genuine connections, avoid common pitfalls, and navigate the intricate balance between being professional and being true to yourself.

So, let’s get into it and start transforming your LinkedIn experience from a mundane task into an exciting professional venture.

Guests this episode:

Katie McManus (host of The Weeniecast)

Michelle J Raymond (host of Social Media for B2B Growth)

John Espirian (LinkedIn consultant and Espresso community head honcho)

Philip Charter (Copywriting coach)

Daniel Hall (Spotapod)

Fred Copestake (Sales trainer)

LinkedIn's algorithm has long been a source of frustration for content creators, with many feeling at the mercy of an opaque system that often seems to favour certain types of content over others.

This episode looks into the complexities of the LinkedIn algorithm, exploring various opinions from our seasoned LinkedIn experts who have navigated its challenges.

The guests bring personal anecdotes, discussing their own experiences with posts that flopped despite their expectations, emphasising that the algorithm's whims can be unpredictable.

Ultimately they seem to come to a consensus: while it’s crucial to be aware of the algorithm, there are more important factors to consider...

Thanks as always to:

Katie McManus (host of The Weeniecast)

Michelle J Raymond (host of Social Media for B2B Growth)

John Espirian (LinkedIn consultant and Espresso community head honcho)

Philip Charter (Copywriting coach)

Fred Copestake (Sales trainer)

00:00 Ignore algorithm; prioritise audience preferences for content.

04:48 Content creation is crowded now, there's less reach.

06:40 Consistency and engaging content boost social media growth.

17:16 Focus on audience needs, not content format.