The Behavioral Design Podcast

By: Samuel Salzer and Aline Holzwarth
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  • Summary

  • How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email podcast@habitweekly.com.
    Samuel Salzer and Aline Holzwarth
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Science Social Sciences
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Episodes
  • Chatbots, Syntetic Users and AI for User Research with Hassan Aleem

    Chatbots, Syntetic Users and AI for User Research with Hassan Aleem
    Nov 20 2024

    AI Chatbots and Synthetic Users with Hassan Aleem

    In this special episode of the Behavioral Design Podcast, host Samuel kicks off a new mini-series featuring expert practitioners from the Nuance Behavior team.

    This week’s guest is Hassan Aleem, a respected behavioral practitioner with a Ph.D. in neuroscience and extensive experience in industries like fintech, health wearables, and public health.

    Together, Samuel and Hassan explore the fascinating intersection of AI and behavioral science. They discuss AI’s impact on user research, the opportunities and challenges of AI-powered chatbots, the role of synthetic users in behavioral research, and the potential of AI to streamline literature reviews.

    The conversation culminates in a thought-provoking discussion: can AI truly understand and design for beauty?

    This episode is packed with insights on how AI can enhance behavioral science practice while emphasizing the irreplaceable value of human expertise.

    TIMESTAMPS

    00:00 Introduction to the Behavioral Design Podcast
    02:00 Meet Hassan Aleem: Neuroscientist and Behavioral Practitioner
    02:37 Exploring AI in Behavioral Science
    03:42 The Role of AI in User Research
    10:21 Chatbots and Behavioral Design
    18:50 AI in Literature Reviews and Research
    34:59 Can AI Understand Beauty?
    40:48 Conclusion and Final Thoughts

    LINKS:

    • ⁠Hassan's LinkedIn
    • Nuance Behavior Website

    TIMESTAMPS:

    00:30 Behavioral Science and AI: A Crucial Intersection

    07:44 Introducing Amy Bucher

    10:43 Scoping Review on AI in Behavior Change

    16:05 Challenges and Misconceptions in AI

    22:07 Reinforcement Learning and AI Agents

    28:40 Designing Interventions with AI and Behavioral Science

    31:32 Operationalizing Behavior Change Techniques

    35:25 Challenges in Measuring Engagement

    42:43 The Role of Behavioral Science in AI

    46:53 Quickfire Round: To AI or Not to AI

    49:25 Controversial Opinions on AI

    53:52 Closing Thoughts and Acknowledgements

    --

    Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠

    Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

    Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

    Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠
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    41 mins
  • Personalized AI with Amy Bucher

    Personalized AI with Amy Bucher
    Nov 13 2024
    Using AI to Change Human Behavior In this episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer explore the fascinating intersection of AI and behavioral science with Amy Bucher, Chief Behavior Officer at Lirio. Together, they dive into the challenges and opportunities of integrating AI with behavioral science for health interventions, focusing on the critical need to design AI tools with human behavior in mind. Key topics include the role of reinforcement learning and precision nudging in behavior change, the importance of grounded behavioral insights to cut through AI hype, and Amy’s experiences with personalized health interventions. Amy also sheds light on the effectiveness of digital tools in behavior change and shares her vision for the future of AI in behavioral health. Tune in for an insightful discussion on how behavioral science can shape the next generation of AI-driven health interventions! LINKS: Amy Bucher Lirio WebsiteLinkedIn Profile Further Reading on AI and Behavioral Science: ⁠How Machine Learning and Artificial Intelligence are Used in Digital Behavior Change Interventions: A Scoping Review⁠ The Power of Large Behavior Models in Healthcare Consumer EngagementMoral Agents for Sustainable TransitionsPersonalized Digital Health Communications to Increase COVID-19 Vaccination in Underserved Populations: A Double Diamond Approach to Behavioral DesignThe Patient Experience of the Future is Personalized: Using Technology to Scale an N of 1 ApproachDigital Twins and the Emerging Science of Self: Implications for Digital Health Experience Design and “Small” DataFeasibility of a Reinforcement Learning–Enabled Digital Health Intervention to Promote MammogramsPrecision Nudging and Health InterventionsReinforcement Learning in Behavior Change TIMESTAMPS: 00:30 Behavioral Science and AI: A Crucial Intersection 07:44 Introducing Amy Bucher 10:43 Scoping Review on AI in Behavior Change 16:05 Challenges and Misconceptions in AI 22:07 Reinforcement Learning and AI Agents 28:40 Designing Interventions with AI and Behavioral Science 31:32 Operationalizing Behavior Change Techniques 35:25 Challenges in Measuring Engagement 42:43 The Role of Behavioral Science in AI 46:53 Quickfire Round: To AI or Not to AI 49:25 Controversial Opinions on AI 53:52 Closing Thoughts and Acknowledgements -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business. Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠
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    57 mins
  • Misinformation Machines with Gordon Pennycook – Part 2

    Misinformation Machines with Gordon Pennycook – Part 2
    Nov 6 2024
    Debunkbot and Other Tools Against Misinformation In this follow-up episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer welcome back Gordon Pennycook, psychology professor at Cornell University, to continue their deep dive into the battle against misinformation. Building on their previous conversation around misinformation’s impact on democratic participation and the role of AI in spreading and combating falsehoods, this episode focuses on actionable strategies and interventions to combat misinformation effectively. Gordon discusses evidence-based approaches, including nudges, accuracy prompts, and psychological inoculation (or prebunking) techniques, that empower individuals to better evaluate the information they encounter. The conversation highlights recent advancements in using AI to debunk conspiracy theories and examines how AI-generated evidence can influence belief systems. They also tackle the role of social media platforms in moderating content, the ethical balance between free speech and misinformation, and practical steps that can make platforms safer without stifling expression. This episode provides valuable insights for anyone interested in understanding how to counter misinformation through behavioral science and AI. LINKS: Gordon Pennycook: ⁠Google Scholar Profile⁠⁠Twitter⁠⁠Personal Website⁠⁠Cornell University Faculty Page⁠ Further Reading on Misinformation: Debunkbot - The AI That Reduces Belief in Conspiracy TheoriesInterventions Toolbox - Strategies to Combat Misinformation TIMESTAMPS: 01:27 Intro and Early Voting06:45 Welcome back, Gordon!07:52 Strategies to Combat Misinformation11:10 Nudges and Behavioral Interventions14:21 Comparing Intervention Strategies19:08 Psychological Inoculation and Prebunking32:21 Echo Chambers and Online Misinformation34:13 Individual vs. Policy Interventions36:21 If You Owned a Social Media Company37:49 Algorithm Changes and Platform Quality38:42 Community Notes and Fact-Checking39:30 Reddit’s Moderation System42:07 Generative AI and Fact-Checking43:16 AI Debunking Conspiracy Theories45:26 Effectiveness of AI in Changing Beliefs51:32 Potential Misuse of AI55:13 Final Thoughts and Reflections -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠nuancebehavior.com.⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business. Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠
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    1 hr and 3 mins

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