Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:

https://wondery.com/links/the-best-idea-yet/

Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeño concoction would make him the world’s first hot sauce billionaire… without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, David’s stayed laser-focused on making “a rich man’s sauce at a poor man’s price.” But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts “Co’s before Pro’s” (customers before profits)...and why Sriracha is the best idea yet.

Spotify Poll:

Best Dish to Spice Up With Sriracha?

Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha… on Sriracha

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25 years ago, Martha Stewart IPO’d her company… Because Martha invented Influencers.

Stocks jumped into the holiday on Trump’s new Treasury pick… He’s got a “3-3-3” Econ policy

Thanksgiving is when rich people talk about money with family… We’ll share their secrets.

Plus, our latest deep-dive TBIY episode is on: Jacuzzi… How 7 brothers invented the hot tub to save a kid’s life.

Check out the latest episode of our new weekly deepdive show: The untold origin story of… “Jacuzzi: Legend of the Life-Saving Tub” 🛀

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

$MSO $SPY

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever… but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline.

$K $KLG $MAT

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show — The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

McDonald’s just brought back the McRib… because McDonalds needs a superhero right now.

Black Friday is in 1 week… we explain why Black Friday’s become Black November.

And Elon’s DOGE is targeting free tax filing… good news for everyone except H&R Block.

Plus, the hot new beauty trend? Crude oil… Petroleum baths are the next Botox.

$MCD $SPY $HRB $INTU

🎙️ Check out the latest episode of our new weekly deepdive show The Best Idea Yet: The untold origin story of “Levi’s 501s… The World’s 1st Jeans” 👖Wondery.fm/TheBestIdeaYetLinks

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GET ON THE POD:

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Warren Buffett’s biggest trade of the year? Cash… The world’s top investor ain’t into stocks right now.

Tropicana sales fell 20% because it changed its bottle… again.

The #1-downloaded social media app right now is Bluesky… by copying the OG Twitter.

Plus, would you buy canned Lake Como air from Italy for $11?... Because one business is selling it.

$PEP $KO $BRK.B

🧢 The TBOY holiday merch drop ends today Thursday 11/21: Shop now @ www.tboypod.com/shop

🎙️ Check out the latest episode of our new weekly deepdive show The Best Idea Yet: The untold origin story of “Levi’s 501s… The World’s 1st Jeans” 👖Wondery.fm/TheBestIdeaYetLinks

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GET ON THE POD:

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FOR MORE NICK & JACK:

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google’s Chrome Browser is used by 61% of us… but now Google may be forced to split it off.

Jersey Mike’s sandwich chain was just acquired for $8B… but it’s really an education company.

The #1 non-tech stock of 2024? Walmart… It’s winning on rich families with six-figure incomes.

Plus, can a banana duct-taped to a wall sell for $1.5M?... The art market decides today (so take our Spotify poll).

$WMT $GOOG $BX

🧢 The TBOY holiday merch drop ends Thursday 11/21: Shop now @ www.tboypod.com/shop

🎙️ Check out the latest episode of our new weekly deepdive show The Best Idea Yet: The untold origin story of “Levi’s 501s… The World’s 1st Jeans” 👖Wondery.fm/TheBestIdeaYetLinks

—-----------------------------------------------------

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dippin’ Dots was bankrupt… but a 2nd scientific breakthrough has given it a hot comeback.

YouTube is now the #1 podcast platform, beloved by Gen Z… Apple is for oldies, Spotify for Millennials.

Northwestern University’s new football stadium is the most expensive… but also the smallest?

Plus, how Levi’s 501 jeans went from gold rush miners to Bruce Springsteen’s butt… and took down the Berlin Wall.

$JJSF $GOOG $AAPL $SPOT

Check out our Instagram for your chance at free TBOY holiday merch: https://www.instagram.com/tboypod

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Levi’s 501s: The World’s 1st Jeans 👖Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

—-----------------------------------------------------

GET ON THE POD:

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FOR MORE NICK & JACK:

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Instagram: https://www.instagram.com/tboypod

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The TBOY Holiday Merch Drop: Go to www.tboypod.com/shop to order the best fashion yet (hoodies, sweats, totes, hats, and a surprise...) 🛍️. Pre-order closes Thursday 11/21 @ 12pm EST.

Millennials are leading a surge in Only Child Families… so we jump into the Only Child Economy (fun fact: Did you know no US President has ever been an only child?).

Netflix’s new sports strategy: Made-up All-Star-Games… We call it “Direct-To-Athlete.”

Each of Trump’s cabinet picks are moving the markets… So we’ll tell ya who was picked, what jumped, and what dropped.

Plus, parents drinking on college campuses during Fall Weekend just hit an all-time high… It’s all about Dad-quiris and Mom-aritas.

$NFLX $MAT $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Sriracha… From Refugee to Billionaire 🌶️.

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.