The Brain Marketer | Unlocking Consumer Minds, One Insight at a Time Podcast By The Brain Marketer cover art

The Brain Marketer | Unlocking Consumer Minds, One Insight at a Time

The Brain Marketer | Unlocking Consumer Minds, One Insight at a Time

By: The Brain Marketer
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About this listen

 Delve into the world of neuromarketing and uncover how understanding the brain can elevate your marketing strategies, enhance consumer engagement and drive success. Discover the power of neuromarketing to unlock the potential of your marketing campaigns. From emotional triggers to cognitive strategies, learn how to connect with your audience on a deeper level.The Brain Marketer
Episodes
  • Heuristics in Decision-Making: The Mental Shortcuts

    Heuristics in Decision-Making: The Mental Shortcuts
    Mar 14 2025

    Every day, we make thousands of decisions — some conscious, others automatic. Many of these choices are guided by mental shortcuts, known as heuristics. These cognitive shortcuts help us process information quickly, but they can also lead to biases and errors. Understanding heuristics is essential for marketers, as they shape consumer behavior, decision-making and brand perception.
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    9 mins
  • The Unconscious Brain: The Hidden Engine Behind Our Decisions

    The Unconscious Brain: The Hidden Engine Behind Our Decisions
    Mar 13 2025

    Did you know that 95% of our brain’s activity happens unconsciously? The moment we become aware of our existence, we are only engaging a mere 5% of our cognitive resources. This means that the vast majority of our thoughts, decisions, and actions occur without us even realizing it.
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    19 mins
  • Pupil Dilation in Marketing: Attraction and Engagement

    Pupil Dilation in Marketing: Attraction and Engagement
    Mar 13 2025

    Pupil dilation is an involuntary physiological response controlled by the autonomic nervous system. It occurs in reaction to changes in light, cognitive load, or emotional stimuli. When a person sees something exciting, intriguing, or attractive, their pupils widen as part of the fight-or-flight response, governed by the sympathetic nervous system. This dilation is linked to increased dopamine levels, which enhance focus and emotional engagement.
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    12 mins
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