• The Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and Peloton

  • Mar 11 2025
  • Length: 14 mins
  • Podcast

The Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and Peloton

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  • Summary

  • Learn how Oatley’s bold, authentic marketing strategy helped them dominate the plant-based milk market, and how Peloton’s marketing failure provides crucial lessons in audience understanding and crisis management.
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