In this conversation, social media strategist Harvey Heggs discusses the importance of building a strong online presence and personal brand. He explains that having employees create personal brands can help align a company towards shared goals, like generating leads or growing socially. While there are risks, such as employees outgrowing the company, the benefits—like building trust and connecting with a wider audience—make it worthwhile. Harvey also points out that personal branding goes beyond just creating content; it’s about telling a story in a way that resonates, whether through blog posts, videos, or other formats.

Harvey shares insights from his own journey, which began when he was 16, learning from successful figures like Graham Stephan and managing social media for a large company in Dubai. He believes that successful social media strategy is not just about posting content but having a clear plan with defined goals and consistency. He highlights the need for innovation, adaptability, and patience, using examples of creators who constantly pivot their strategies to stay relevant and grow their brands.

Ultimately, Harvey encourages businesses and individuals to take social media seriously by developing a strong strategy that guides their content and goals. He emphasizes the importance of staying consistent, being patient, and understanding the power of a well-thought-out plan to achieve long-term success.

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Catherine Bishop, a three-time Olympian, shares her insights on performance and leadership, focusing on the need to define what success truly means. She encourages people to think beyond traditional goals like winning medals or meeting targets and to explore the deeper personal and social value of these achievements. Success, she suggests, is a long-term journey that requires clarity about both short-term actions and long-term vision, helping individuals stay on track and make necessary adjustments.

Bishop highlights the importance of intrinsic motivation—such as purpose, mastery, belonging, and autonomy—in sustaining commitment and resilience, especially during challenging times. She explains that performance is about more than just big moments; it involves continuous preparation, learning, and growth. This mindset helps individuals see every step as an opportunity to improve, regardless of immediate outcomes.

In discussing leadership, Bishop emphasises the importance of creating a positive organisational culture. She argues that leaders should foster an environment that values learning, collaboration, and ethical behaviour to prevent toxic cultures. Drawing from her experiences, she contrasts the high-pressure environment of her first Olympics with the supportive culture of her later experiences, demonstrating that high performance thrives best when ambition is balanced with a supportive, ethical approach.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:

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“Would you rather your spouse be satisfied or loyal?”

In this conversation, Jeffrey Gitomer, a leading authority on sales, customer satisfaction and customer loyalty, and renowned best-selling author, highlights the need to rethink traditional sales methods. Gitomer, whose work has had a major impact on the sales industry, believes that customers prefer to make their own buying decisions rather than being pressured into a purchase. He argues that high-pressure tactics often lead to regret and don’t build lasting relationships. Instead, he promotes a customer-focused approach where genuine conversations and understanding the customer's needs naturally lead to a sale. By asking thoughtful questions and truly engaging with customers, salespeople can create a comfortable environment that encourages buying.

Gitomer also talks about the power of capturing moments of customer satisfaction and using them as authentic testimonials. He explains that real success in sales goes beyond just closing deals; it’s about creating memorable experiences that build customer loyalty. This loyalty, which Gitomer views as more important than just satisfaction, leads to repeat business and referrals, which are key to long-term success. Gitomer, who has influenced many sales leaders, also points out that managers should focus on inspiring their teams, as true inspiration, centred on the customer's experience, has a lasting impact.

Additionally, Gitomer discusses the importance of effective sales training and the role of AI in personalising customer interactions. He emphasises that good training should not only teach sales techniques but also help salespeople understand the reasons behind customer decisions. Gitomer, known for shaping modern sales training, also highlights the value of continuous learning and self-improvement, drawing lessons from classic business books. He encourages listeners to take action, learn from successful people, and apply those lessons to their own paths while staying true to their strengths and values.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025: https://thebizx.co.uk/

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