The Business of Marketing Podcast By Advertising Week cover art

The Business of Marketing

The Business of Marketing

By: Advertising Week
Listen for free

About this listen

 Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.Copyright © 2025 path7.io Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor

    Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor
    Jun 19 2025
    In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform. Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a […]
    Show more Show less
    30 mins
  • Joseph Worswick, VP EMEA and Global Head of Sustainability, OpenX

    Joseph Worswick, VP EMEA and Global Head of Sustainability, OpenX
    Jun 12 2025
    In this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on transparency, premium inventory, and sustainability. Joseph unpacks how OpenX became the first carbon-neutral ad tech company, why the future of programmatic depends on smarter curation and AI, and how culture and curiosity […]
    Show more Show less
    29 mins
  • Lina Tonk, Chief Marketing Officer, Recurly

    Lina Tonk, Chief Marketing Officer, Recurly
    Jun 5 2025
    In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale. Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, […]
    Show more Show less
    38 mins
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet