For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?

How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?

What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?

From UNPA’s vantage point, how prepared is the VMS industry to navigate growing regulatory and trade complexity while scaling globally via platforms like Amazon?

As Amazon continues to dominate supplement discovery and purchase behavior, how should brands balance regulatory compliance with the speed and scale that eCommerce demands?

With growing scrutiny around claims, testing, and transparency, how is UNPA helping brands compete responsibly on digital shelves where speed and consumer trust are both critical?

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these?

AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency?

You specialize in turning leadership teams into high-performance units. What are the critical factors for building a team that not only develops a strategy but also executes it effectively?

Your 9EOI Strategy Certification offers leaders the tools to facilitate impactful strategies independently. What inspired you to create this program, and how does it empower organizations to sustain long-term strategic success?

As a Fractional CSO, you help organizations avoid common pitfalls in strategy execution. What are the top challenges you see businesses face, and what advice do you have for leaders to avoid their strategy "falling flat on its nose?

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?

With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion?

Data-driven decisions are essential in today’s fast-changing e-commerce landscape. How do you use data and experimentation to improve customer experience and drive business results? Can you share any examples of where experimentation led to unexpected insights or success?

You’ve played a key role in leading digital transformation by integrating marketing, commerce, and retail media functions. What are some of the biggest challenges in transforming an organization for digital success, and how do you ensure alignment across teams?

Looking ahead, what are you most excited about in the e-commerce space? Are there any emerging trends or technologies that you believe will significantly shape the future of online shopping and consumer behavior?