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The Chingona Chair

The Chingona Chair

By: The Chingona Collective
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About this listen

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

2024 Economics Social Sciences
Episodes
  • The Latino Freeze: Privilege, Fatigue & The Long Game

    The Latino Freeze: Privilege, Fatigue & The Long Game
    May 29 2025

    In part 3 of our Latino Freeze series, we unpack the tough stuff—who gets left out of boycotts, how fatigue threatens momentum, and what brands need to do if they’re serious about earning Latino trust. No fluff. No filters. Just strategy, stakes, and straight talk.
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    37 mins
  • The Latino Freeze is making waves—but it’s not without fallout

    The Latino Freeze is making waves—but it’s not without fallout
    May 21 2025

    In this episode, we unpack the ripple effects on employees, minority-owned brands, and retailers caught in the crosshairs—because economic resistance is powerful, but it’s not always clean. We also explore ways to minimize the impact on small businesses while maximizing the pressure on the brands targeted through economic activism.

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    39 mins
  • Exploring the Latino Freeze Movement from a Consumer Lens

    Exploring the Latino Freeze Movement from a Consumer Lens
    May 1 2025

    Latinos aren’t staying silent—they’re redirecting their dollars. In this episode, we unpack the Latino Freeze movement, the values driving economic activism, and the brands feeling the pressure. From backlash against Target to rising trust in brands like Costco and H-E-B, we explore who’s earning Latino loyalty—and who’s losing it.
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    40 mins
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