At our Low, Light and Alcohol Free Conference I Interviewed Briony May Williams. Briony is a TV presenter and self-taught baker who has appeared on The Great British Bake Off, Escape to the Country, and Food Unwrapped.

In a world where socialising often revolves around alcohol, choosing to go alcohol-free can feel like a daunting prospect. But for Briony May Williams, the decision to give up drinking opened up a world of new experiences and joys, proving that sobriety doesn’t mean sacrificing the fun or flavour. Briony, best known for her work in the culinary world and her charismatic presence on television, has become a passionate advocate for the alcohol-free movement. Her story is one of transformation, empowerment, and a mission to elevate the standards of alcohol-free drinks.

Discovering the “Game Changer”

Briony vividly recalls the moment that changed everything. It wasn’t just a decision to stop drinking; it was about finding an alcohol-free alternative that sparked joy.

“Nicolas [at Club Soda] introduced me to a really nice alcohol-free wine, and it was a game changer.”

For Briony, the discovery of a quality non-alcoholic option didn’t just satisfy her taste buds; it ignited a passion. She even recounts how she immediately bought several bottles and shared them with a close friend who was also sober.

“It’s amazing how movements grow. You find something you like, and you share it. You shock people into enjoying alcohol-free.”

Raising the Standards: It’s Time for Change

Briony is quick to point out that not all alcohol-free options are created equal. Her experiences have shown her the highs and lows of the market, and she’s not afraid to challenge establishments when they fall short.

“It infuriates me when I go to a cocktail bar, and they give me some elderflower with soda water. That’s just lazy,”

Briony’s frustration is not just about the lack of options; it’s about the missed opportunity to create something memorable.

Her message is clear: alcohol-free drinks deserve the same attention to detail and creativity as their alcoholic counterparts. For Briony, it’s not just about replicating the taste of alcohol.

“It doesn’t have to taste exactly like a glass of rosé; it just has to taste amazing. I want it to be packed full of flavour, to have that dryness on the palate, and most importantly, to feel special.”

Mental Health and Sobriety: A Transformative Journey

Going alcohol-free hasn’t just changed what Briony drinks; it’s transformed her life. She openly discusses how her decision has had a profound impact on her mental health and well-being.

“I’ve always struggled with depression, but in the last 10 months, it has been infinitely better.”

She attributes much of her improvement to her decision to quit drinking. Alongside better mental health, Briony has experienced weight loss, better eating habits, and an improved relationship with her husband and daughter.

This newfound clarity has fueled Briony’s excitement for the future.

“I’m so happy. I used to love going out and getting drunk; I loved the experience. But now, I feel so much better.”

It’s a message that resonates with many people exploring alcohol-free options—not as a compromise but as a way to enhance their overall well-being and relationships.

A Mission for Better Drinks: Consumers as Catalysts for Change

Briony’s enthusiasm for alcohol-free drinks goes beyond personal enjoyment; she’s on a mission to change the market. She’s oft

Find Club Soda:

The Club Soda Tasting Room is at 39 Drury Lane, London, WC2B 5RR

Find us on Instagram

Trina Gulliver MBE is ten times world darts champion. But drinking nearly ended her career.

Her sport did not disappoint her, though - with the help of Sporting Chance, the charity founded by Ex-footballer Tony Adams, she got the help she needed to make a comeback.

In this week's episode of The Next Round, we find that what comes next may be more of what you did before - you just may do it a little differently. And why not? If you were good at something, how great might you be now that you have relegated alcohol to the benches?

Trina Gulliver is a champion at darts - a sport that has its roots in the great British boozer. Her drinking crept up slowly over time, but an intervention from Sporting Chance was nearly too late. She shares what happened to her and how even she is surprised she is playing again.

You can find more about Trina and where she plays next on @trinagoldengirl and www.trina-gulliver.com

You can find out more about Sporting Chance at www.sportingchanceclinic.com - they help with all addictions and mental health for anyone during or following their career in sport.

Find Club Soda:

The Club Soda Tasting Room is at 39 Drury Lane, London, WC2B 5RR

Find us on Instagram

Helen Tomlinson is the UK's menopause champion, a role she does alongside her full-time job. And in this episode of the next round, she shares her experience of quitting alcohol during menopause.

Like any sales industry, alcohol has traditionally been a big part of the recruitment sector.

But as she got older, Helen was feeling the effects of alcohol more. She decided to knock it on the head.

Welcome to the next round. Stories from people who have changed their drink habits for good and what they did next. None of us know what opportunities are ahead, but it is far easier to find them and seize them if you are not hung over.

Helen is Head of Talent (UK & Ireland) at The Adecco Group and introduced a workplace policy on menopause and ended up with a national advocacy role - something she never expected but a challenge she is passionate about - luckily, she has the energy to do it.

You can connect with Helen Tomlinson on Linkedin

And don't forget to visit us at the Tasting Room in Covent Garden - Look at our gift boxes and cards for Christmas inspiration. Find out more and buy drinks from joinclubsoda.com and @joinclubsoda

Join us next week for more inspirational stories.

Find Club Soda:

The Club Soda Tasting Room is at 39 Drury Lane, London, WC2B 5RR

Find us on Instagram