The Coaching Equation

By: Ryan Lang & Brook Bishop
  • Summary

  • Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

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Episodes
  • Selling in Chaos: How External Events Impact Your Business
    Nov 5 2024

    From the upcoming US election to the holiday season to extreme weather events, we are living in a truly chaotic time. And that’s before we even get into the prospect of a possible recession! With this in mind, we are using today’s episode to discuss the impact that the time of year and world events can have on your sales engagement, both for you and your prospects. We discuss how these elements can influence your prospects’ decision-making and psychology before setting out clear and intentional strategies for dealing with them. Our conversation also examines how to make sure you have the right attitude with your sales engagements so that you don’t experience a dip. We break down how to walk people through the process with empathy and competence so that you both get the results you want. To learn more about how external events can impact your business and how to master selling in chaos, be sure to tune in!


    Key Points From This Episode:

    • The current season of chaos, from the holidays to the upcoming election.
    • Why we should care about what’s going on in the world.
    • The effect of world events and time of year on your prospects’ frame of mind.
    • Understanding how the state of the world can affect you as a salesperson.
    • How to prepare yourself for times of chaos and approach this period with intention.
    • The importance of actively engaging in empathy for your clients and yourself.
    • Getting clear on the chaotic state of the world and how different outcomes will impact you.
    • How to be an exceptional leader and succeed in coaching when things are challenging.
    • Learning to embrace change and approach challenges as opportunities for growth.


    Links Mentioned in Today’s Episode:

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes

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    26 mins
  • Coaching Equation FFF 001: Trapped Energy, Turning Pro, and a Sourdough Revelation
    Nov 1 2024

    Welcome to the inaugural episode of our exciting new series, Friday Fast Five! Each week, we’ll bring you five quick hits from our week, things like thoughts and insights, Aha moments, memorable experiences, and interesting (or sometimes just random) tidbits we want to share with you. Join us as we dive into five highlights from our week!

    Key Points From This Episode:

    • An introduction to our new Friday Fast Five series.
    • We explain the format of our Friday Fast Five episodes.
    • The dynamic of having tons of energy trapped inside of our bodies.
    • Digesting the audiobook version of Steven Pressfield’s book, Turning Pro.
    • Beware: the closed-eye process.
    • Creating intentional times to connect deeper.
    • Crafty marketing for gluten-free sourdough bread.

    Links Mentioned in Today’s Episode:

    Simple Kneads

    Turning Pro: Tap Your Inner Power and Create Your Life's Work

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes


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    10 mins
  • Why Indecision is Killing Your Results (And How to Fix It)
    Oct 25 2024

    In business, making difficult decisions is paramount to success, and that is why indecision is one of the biggest obstacles preventing business leaders from realizing their company’s full potential. So, how can we make the tough decisions that will ultimately decide our destiny? A great starting point is the grandfather sentiment, which explains how making quick decisions is often better than stalling to try and make the perfect one. That said, speed is beneficial while haste is detrimental, so we discover how to make faster decisions without putting ourselves in compromising situations with the help of the SCIPAB® framework. We also learn about how the environment and one’s physiology affect the decision-making process, why it’s perilous to procrastinate over important decisions, how to cultivate a habit of quick decision-making, and why self-growth and self-improvement are the best paths to making better decisions in all aspects of life. We end with the tough decisions that many are plagued with as the holidays approach, and the undeniable importance of aligning your decisions with your intentions and intended outcomes.

    Key Points From This Episode:

    • How having to make tough decisions gets amplified during peak holiday seasons.
    • The grandfather sentiment – how a quick decision is better than a perfect one.
    • How to decipher between helpful speed and blind haste when making quick decisions.
    • Why it’s better to make tough decisions from the heart.
    • SCIPAB® - a framework for making difficult decisions.
    • How environment and physiology affect one’s decision-making.
    • The biggest and hardest decisions that Brook has had to make in business and life.
    • Exploring the dangers of procrastinating over important decisions.
    • How to cultivate a habit of quick decision-making; focusing on the little things.
    • Why and how personal growth improves one’s decision-making.
    • The decisions that many struggle with in-and-around the holidays.
    • How to be aligned with your intentions and outcomes, and why this matters.

    Links Mentioned in Today’s Episode:

    Big Fish

    SCIPAB® Cheat Sheet

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Profitable Coach Collective

    The Coaching Equation Podcast on iTunes

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    44 mins

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