Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!

So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?

Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:

• Why personalization is more crucial than ever in cutting through the noise
• The shift from mass emailing to focused, quality connections
• Why your email strategy should align with other platforms like LinkedIn
• How to use content amplification to warm up cold leads
• The power of behavioral segmentation in boosting engagement
• Why understanding customer personas leads to more impactful communication
• How AI can enhance your email strategy without losing the human touch

Ed's website - EdForteau.com

Ed on LinkedIn - Ed Forteau

Ed's Book - No More Cringe

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

• Why some ads make you flinch
• How a clever name can turn a copycat product into a goldmine
• Why men might want to buy a "Lawnmower" for their bathroom
• How fire helped a company boost its business
• Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond

After a short break (holiday weekend) - the show will be back next week!