The Content Byte

By: Rachel Smith
  • Summary

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Episodes
  • What it’s like to be a B2B tech writer with Rosalyn Page
    Nov 17 2024

    This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about:

    • How she got into tech writing
    • Where she finds her work
    • The pros and cons of writing for agencies
    • Whether tech writing is a lucrative niche
    • Covering conferences in her tech niche
    • Writing thought leadership pieces and white papers
    • How AI can help her brainstorm

    Connect with Ros at her website: https://rosalynpage.com/

    Here's the link to her article about being a tech writer: https://rosalynpage.com/so-you-want-to-be-a-tech-writer/

    or LinkedIn https://www.linkedin.com/in/rosalyn-page/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    37 mins
  • Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin
    Nov 10 2024

    This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about:

    • Having a business mindset when it comes to freelancing
    • How to mix content work and journalism
    • How to boost your confidence as a freelancer
    • Whether you need to build a personal brand to make good money
    • Common mistakes she sees writers making
    • How to get the most out of AI
    • Whether it is possible to make a good living through Substack

    Connect with Lizzie via her website: https://www.lizzie-mulherin.com/

    or through Substack on https://createyourliving.substack.com/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    44 mins
  • How to be paid well with Sue White
    Nov 3 2024

    This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs.

    She talks about:

    • Where and how she finds her clients
    • Why journalists need to do copywriting and content to make a good living
    • How she secured a long-running column in prestigious newspapers
    • Whether securing retainers works for freelancers
    • How she set up a media training business with fellow journalist Ginger Gorman
    • The systems and processes that work for her

    Connect with Sue (and all the many freelance hats she wears) via her website: https://www.suewhite.com.au/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    58 mins

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