• The Copywriter Club Podcast

  • By: Rob Marsh
  • Podcast

The Copywriter Club Podcast

By: Rob Marsh
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  • Summary

  • Ideas and habits worth stealing from top copywriters.
    © The Copywriter Club
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Career Success Economics Marketing Marketing & Sales
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Episodes
  • TCC Podcast #443: Make Your Copy “Pop” with Sam Horn

    TCC Podcast #443: Make Your Copy “Pop” with Sam Horn
    Apr 15 2025
    Want your copy to stand out and get notice? Communication Specialist Sam Horn is my guest for the 443rd episode of The Copywriter Club Podcast. Sam talks about how to take "regular" ideas and make them "pop". If you want to get noticed by potential clients, or want to help your clients get noticed by their customers, this episode is for you. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sam's LinkedIn Pop!: Create the Perfect Pitch, Title and Tagline for Anything by Sam Horn Tongue Fu by Sam Horn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want your copy to get noticed and remembered? There are a couple of simple tricks that will help you do that. This is The Copywriter Club Podcast. The ability to help your clients get noticed and remembered is one of the main things they pay you for. And to find clients in the first place, you need to be able to get prospects to notice and remember you. If you can’t do this one thing… you really can’t help them with anything else because they never engage with you. There are lots of psychological techniques that help people notice you… or help people remember you… or make people want to engage with you. So what are they? I asked communication specialist Sam Horn to walk through some of these techniques. Sam is the author of the book Pop: Create the Perfect Pitch, Title, and Tagline for Anything. She walked me through a bunch of the tricks she uses to coin new phrases so her readers raise their eyebrows. One of the things you’ll notice as you listen is that Sam uses these techniques as she talks with me… you’ll hear rhymes, juxtapositions, cliches, and patterns that demonstrate exactly what she is sharing as we talk. The ideas and insights we discuss go well beyond typical persuasion techniques like urgency and scarcity to create a more fun, human, and interesting connection between the ideas you write about and your audience. This is a different sort of interview… because Sam actually workshops an idea for a presentation I am planning on offering to listeners of this podcast. As she goes through the ideas I share with her, you’ll notice she starts throwing out ideas and insights I might use when I’m ready to share my presentation. It demonstrates the insights she shares—especially her advice to show the shift as we communicate what we sell. Near the end of the interview, Sam walked me through the questions she asks as she starts writing a book—and she’s written a bunch of them. If you’re thinking of writing a book yourself, some of these questions may be useful for you. I think you’ll like what Sam has to share. Before we get to my interview with Sam, this episode is brought to you by The Copywriter Underground. Unless you are hitting the 30 second skip button when you get to this point of the show, you are no doubt familiar with The Copywriter Underground. I talk about it every week. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates, including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more by visiting thecopywriterclub.com/tcu. And now, my interview with Sam Horn… Sam, welcome to the copywriter club podcast. I would, I mean, I'm thrilled to have you here. You know, author of nine books, everything about language and communication. But before we get into all of that stuff. I would like to know how you got here. How did you become an author, speaker coach, I guess, an intrigue expert,
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    1 hr and 14 mins
  • TCC Podcast #442: Hand Copying to Learn Writing Skills with Derek Johanson

    TCC Podcast #442: Hand Copying to Learn Writing Skills with Derek Johanson
    Apr 8 2025
    What's the best way to learn copywriting? Could it be hand-writing sales pages and other great copy from expert copywriters like Mel Martin and Gary Bencivenga? My guest for this episode of The Copywriter Club Podcast is Derek Johanson, the writer who created CopyHour, a program designed to help you learn to write by hand-copying great copy. We also talked about getting affiliates, mentoring, and a lot more. If you want to improve your copywriting skills, be sure to listen to this episode (and click here to learn about the CopyHour program). Click the play button below, or scroll down for a full transcript. Stuff to check out: The CopyHour Course The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: What’s the best way to learn copywriting? Would it surprise you that handwriting great copy is possibly the most successful technique? This is The Copywriter Club Podcast. There must be something like a thousand different courses for copywriters to learn how to write copy. And probably another thousand more that talk about content—as if it’s a separate skill set. And there are probably an additional thousand more free videos in places like YouTube that promise to teach you the skills you need to succeed as a copywriter. With that many choices out there, you would think the world would be crammed full of phenomenally skilled copywriters, but it’s not. This should tell us that not all courses or workshops that promise to teach writers how to write copy and content actually work. So what does work? Is there a course out there that many copywriters talk about or recommend when it comes to writing engaging sales or conversion copy? And it turns out there is. One course recommended by people like Dan Ferrari, Chris Orzechowski, Elise Savaki, and hundreds of others is called CopyHour. Unlike many other courses, CopyHour focuses on handwriting great copy. Does that really work? I asked Derek Johanson, the writer who created CopyHour to be my guest for this episode of The Copywriter Club Podcast to answer questions like… why does hand-writing teach copy structure and pacing where other methods don’t appear to have the same level of success? We talked about the genesis and evolution of the CopyHour program and what it includes… things like writing great offers, writing headlines and bullets, and how Derek has improved the course over time. Now I want to be upfront about something… I came to this interview as a bit of a skeptic when it comes to hand-writing copy. I’m all in on studying good examples of emails, sales pages, and other good copy. In fact, I have a swipe file with more than 500 different sales pages that I’ve saved to study… those swipes are part of The Copywriter Underground… But handwriting? I wasn’t so sure… I think Derek may have changed my mind. And if you’re a skeptic on this topic, you may want to hear what he says about the science of handwriting and learning. If you’re convinced by the end of this episode that you want to know more, you can go to thecopywriterclub.com/copyhour to find out more about Derek’s course. It’s open for new members the week this episode goes live, so check it out today… thecopywriterclub.com/copyhour Before we get to my interview with Derek, this episode is brought to you by The Copywriter Underground. You’ve heard me talk about how we’ve recently rebuilt The Underground dashboard to make finding the ideas and insights you need easier. But as I started recreating this new dashboard, it occurred to me that no one has time to watch more than 70 different workshops—even for those workshops that help you gain the skills and strategies you need to build your business. So I’ve taken more than 30 of those workshops on finding clients, having sales calls, using A.I., building authority on LinkedIn, and dozens of others… and I’ve created playbooks that break down the ideas in the workshops into easy-to-follow steps.
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    1 hr and 7 mins
  • TCC Podcast #441: Adding to Your Writing Skills with Emily Reagan

    TCC Podcast #441: Adding to Your Writing Skills with Emily Reagan
    Apr 1 2025
    Yes, you write. But when it comes to marketing, you can do a lot more than that. Today, clients are looking for help from specialists like copywriters who bring more to the table. In this episode of The Copywriter Club Podcast, I spoke with Emily Reagan about how writers can offer additional services and expertise to their clients. Emily helps virtual assistants step up into a more helpful role as Marketing Assistants, and it's something we think more copywriters need to consider. Click the play button below, or scroll down for a full transcript. Stuff we mentioned: Atomic Habits Emily’s Podcast Emily’s Instagram The Authority Framework The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: You’re a copywriter, but you can do other marketing stuff like design or email systems. Is there a need for that? This is The Copywriter Club Podcast. As a copywriter, you probably have a hand in all kinds of marketing activities—everything from the overall marketing strategy to brainstorming lead magnets, to creating and posting content, or writing and managing ads, to figuring out which email systems will help increase engagement and purchases… you probably already do a lot of this stuff. What’s more, a lot of clients want smaller, more nimble teams these days, and that means working with people who can do more of the tasks they used to depend on an entire team to get done. Some people taking on these expanded roles call themselves marketing assistants. Whether that title works for you or not isn’t important. What really matters is that there is a growing need for writers of all kinds to take on this larger, more inclusive role and contribute more, often using A.I. to bring it all together. My guest for this episode of The Copywriter Club Podcast is Emily Reagan. Emily started out offering marketing support especially related to Facebook ads, but she expanded beyond that to include copywriting and other marketing services. And she’s spent the past couple of years helping others do the same thing. We talked about the importance of adding additional marketing services to your copywriting business to make yourself more valuable—maybe even indispensable—for your clients. It’s yet another way to stand out from all the other writers out there who don’t offer clients anything extra. While we talked, Emily also shared a lot of details about her business—she works with clients and helps other writers grow their marketing skills. As she tells it, her business grew serendipitously… going from one thing to the next as it made sense. It’s not exactly a path that others can follow, but it is a strategy for finding your own path to the work you love doing. I think you’re going to like this discussion. As usual, this episode is brought to you by The Copywriter Underground. You’ve heard me talk about how we’ve recently rebuilt The Underground dashboard to make it easier to find the ideas and insights you need. But as I started recreating this new dashboard, it occurred to me that no one has time to watch more than 70 different workshops—even for those workshops that help you gain the skills and strategies you need to build your business. So I’ve taken more than 30 of those workshops on finding clients, having sales calls, using A.I., building authority on LinkedIn, and dozens of others… and I’ve created playbooks that break down the ideas in the workshops into easy-to-follow steps. Each playbook is 3-5 pages long. You can read through one and implement the ideas in minutes. And then if you want more detail, you can watch the accompanying workshop. Each playbook even includes a checklist so you don’t miss any steps and can make sure you get things done. I’m working on completing playbooks for all of the workshops and training inside The Underground. They should all be ready by the end of April. You can get the first 30 or so right now by visiting thecopywriterclub.com/tcu.
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    1 hr and 4 mins
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