The Create Unknown Podcast By Unknown Media & Studio71 cover art

The Create Unknown

The Create Unknown

By: Unknown Media & Studio71
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The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20PolicyUnknown Media, LLC & Studio71 Economics Leadership Management & Leadership Social Sciences
Episodes
  • Is Success Even Worth It?

    Is Success Even Worth It?
    Jul 25 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates. We start with Paul Reubens, better known as Pee-wee Herman, and his calculated decision to fully disappear into his character. Why would someone abandon their identity just to stay famous? And, perhaps more importantly, what does that do to a person over time? From there, we look at other creatives caught between the ceaseless conflict between public persona and private self. Creatives like Larry David, for instance, who canceled a documentary about his real life the day before its release. Then we dive into a story that’s honestly a little hard to believe. We talk about how Dilbert became a global hit thanks to a forgotten letter, somebody’s death, and a traffic jam. Does success have anything to do with talent, or is it just…luck? Either way, success comes with its fair share of trade-offs. For today’s example, we explore just how much normalcy someone like Michael Jackson had to give up to even EXIST in public. And finally, we turn inward: can creators truly enjoy art the same way their audiences do? What happens when consuming becomes competing? And how do you know if you’re preparing too long before you finally hit “publish”? Big thanks to all our listeners and patrons for being here with us—we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 hr and 22 mins
  • Everything’s Garbage

    Everything’s Garbage
    Jul 18 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode kicks off with a huge shoutout to former guest Quackity, whose new app DABABEL takes voice translation to heights never seen before, rivaling the likes of the tech giants of Silicon Valley. The core of today’s discussion, however, is about something far less futuristic: why is everything we buy seemingly getting worse? Kevin regales us with some first hand knowledge that illustrates how something as small as a manufacturing error can result in big, big consequences. Matt brings in some much needed global perspective to explain why quality seems to be taking a nosedive across the board. Is it cultural differences? Economics? Or is plain laziness to blame? This leads us to a pretty crucial question: does perfectionism matter? Why do consumers have to be experts all of a sudden just to shop for things as simple as a wrench or window? Have reliable brands gone the way of the dodo? Let’s find out. Thanks to our patrons, old and new, for making these episodes possible—we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 hr and 6 mins
  • Does Reading Matter?

    Does Reading Matter?
    Jul 4 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin kicks off this week’s episode by revealing how a lifelong disinterest in reading vanished after making one strategic decision that completely changed his outlook on writing. As Kevin describes diving headfirst into fiction for the first time, we also explore the vitally important role that READING plays in understanding storytelling, what it means to truly observe people, and why writing is actually a lot more than just putting words on a page. Next we unpack the differences between books and film, how male readership is quietly disappearing, and why so many great authors have left fiction behind. And, as a final cherry on top, we hit you with some essential book recs to take with you on your own journey. Big thanks to all our Patrons, we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 hr and 46 mins
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