Join me at a special free webinar focusing on better intake and sales by signing up for the event on December 13 at

www.thecriminalmastermind.com/intakewebinar

Welcome to the Criminal Mastermind podcast! Jay Ruane previews the exciting 2025 sessions that will elevate your criminal defense law firm's success.

• Master the art of referral marketing with insights from Joshua Barron.
• Navigate Google business profiles and online marketing challenges with Ben Fisher.
• Streamline your email and task management with Jordan Ostroff’s delegation strategies.
• Boost your online presence with Matty Martin's SEO updates and AI content tips.
• Plan effective annual meetings and enhance team collaboration with Melissa Shanahan.

Unlock the secrets to a streamlined intake process for your criminal defense firm with Jay Ruane's expert insights. Learn how to ensure no potential client slips through the cracks and maximize your firm's lead conversion rates. 🔐💼

Introduction and building rapport with clients 🤝

Understanding client situations 🔍

Demonstrating expertise and addressing legal concerns ⚖️💡

Discussing financial arrangements and payment options 💰

Encouraging immediate action and closing the call effectively 📞✅

Join Jay Ruane as he reveals the nine-step intake process that has fueled year-over-year growth for his firm. 🚀 Don't miss these invaluable strategies! 💼

In this session, Jay gets honest reviews of The Criminal Mastermind from some members so you can see why others have joined, and more importantly, why they have stayed.

If you are interested in joining, visit www.thecriminalmastermind.com/apply

In this episode we talk about what is coming when the 2024 highlights drop in January 2025 and give you early access to some of our topics in 2025. Of course you don't have to wait for these sessions to drop in January by joining The Criminal Mastermind now! All members get access to all back sessions with over 100 hours of business of criminal law content.

Join us as we dive into the best practices for client intake in a criminal defense firm, featuring insights and strategies from Jay Ruane. Learn how to navigate payment platforms 💳, handle client communications 📞, and ensure timely responses ⏰ to maximize your firm's efficiency and client satisfaction 💼.

This session features discussions about:

- Managing different payment platforms 💵 and avoiding delayed payment notifications 🚫.

- Strategies for charging upfront consultation fees 💰 and handling clients with existing lawyers ⚖️.

- Importance of live phone answering ☎️ and immediate follow-ups 📧.

- Utilizing AI and modern technologies 🤖 for client engagement and brand building 📈.

- Communicating with non-retained clients for potential future business opportunities 🔄.

This time, Jay Ruane sits down with employment law whiz, Dan Schwartz, to dive into the nitty-gritty of employment law. Whether you’re running a small firm or managing an entire team, this episode is packed with actionable advice to keep you on the right side of the law and running smoothly. ⚖️

1. Tracking Hours for Non-Exempt Employees: ⏱️ Discover why it's crucial to keep an eye on overtime and how jurisdictions like California have specific requirements.
2. The Power of Employee Handbooks: 📚 Learn why having clear disciplinary policies documented can save you heaps of trouble down the road.
3. Navigating Overseas Employment: 🌍 Uncover the unique challenges posed by employing staff overseas, from universal healthcare to confidentiality.
4. Common Pitfalls and Best Practices: ⚠️ From ADA accommodations to handling resignations, get the lowdown on common issues and how to handle them seamlessly.
5. Hiring Right the First Time: 👥 Dan provides a roadmap for making smart hiring decisions, including staying updated with modern rules like "ban the box" and minimizing risks with thorough background checks.

Did you know Jay was once asked to narrate and validate a disturbing video for a legal case without his permission? It serves as a powerful reminder that communication and consent are crucial in every professional interaction! 🎥

This episode is jam-packed with expert insights, real-life examples, and tips you can start using today. Whether you’re managing a law firm, a small business, or just curious about employment law, this discussion is both accessible and invaluable. 💼

Join us as we dive deep into the intriguing world of SEO with the genius, author and all around great guy, Jason Hennessey. If you’ve ever wanted to crack the code on getting your law firm to the top of search results, this episode is your golden ticket. 🎟️

5 Keys You'll Learn:

1. Visitor Psychology: 🧠 Discover why it’s vital to address your visitors' pain points first before flaunting those shiny accolades. It’s all about making a connection!
2. ADA Compliance: ♿ Learn how tools like Userway can protect your website from potential lawsuits and ensure everyone can access your content.
3. SEO Content Strategy: 📝 Understand the difference between top-of-funnel and bottom-of-funnel content and how to tailor your message to different stages of the buyer’s journey.
4. Negative SEO Defense: 🛡️ Equip yourself with strategies to guard against harmful backlinks, click fraud, and other sneaky tactics that could harm your SEO ranking.
5. Digital Marketing Dream Team: 🌟 Get the lowdown on building an all-star digital marketing team, from copywriters to PR specialists, that will take your online presence to the next level.

Fun Fact from the Episode:

Did you know that adding videos to your web pages can significantly boost conversions? 📈 Jason shared that by improving user signals with short videos, you can keep visitors engaged longer and increase your conversion rates. Lights, camera, action! 🎬

We know mastering SEO can feel like solving a complex puzzle, but with Jason’s expert insights, you’ll be piecing it all together in no time. Remember, each step you take today could mean giant leaps ahead of your competition tomorrow. 🚀