One only needs to be on LinkedIn to see one story coach or another promote a certain way of doing it. In rebirthing this podcast into its current avatar, the one thing that always existed was doubt.

Not the spark- that one comes and goes. Not the premise- it is as wide as it can be. Not even the persona- who are we speaking to you as? That keeps changing too. But the one thing that's always constant is doubt.

What do we say to you? What do we tell it like, so it means something? Today's conversation on #nasa #netflix and #applevisionpro goes BTS on what makes us inspired, what makes us teary, and what makes us buy what we do.

What did you think of this episode?

P.S. With each episode, we have gone for incremental improvements with each video podcast we make. For this one, we could’ve gone for the more cosmetic upgrades but we felt it was much more necessary to clean up the flow, and edit creatively. And a big shoutout to our video editor Ayush, for being patient, for working with us through this.

If you stick around to the very end, you’ll see he also has a great sense of humour!

Hi!

Have you noticed, also, that the ‘marketing’ seems to have quietly left The Damn Good Podcast?

We’ve been on a long and rather quiet hiatus from producing anything. And when the time finally came to put this out, we didn’t know what would be the right way to do it.

Minus the production budget of a series, and frankly even the editorial oversight, how we do we launch a new thing?

By being messy about it, perhaps.

In that spirit, we are glad to bring you The Damn Good Podcast- a pretty accurate representation of the fact that people evolve, and we are no exception.

I now often spend my weekends underwater as a conservation diver-in-training, cleaning coral with great gusto and encouraging the fish to reproduce. Yep. That’s my path and I think I’ve dived right in.

But that doesn’t mean I no longer do marketing consulting. I am still that person and I also happen to love that particular job.

Maybe the culmination of all of these is what we call ‘culture’- the slow, complex, usually painful evolution of a human being.

But that’s enough pondering from me. For now.

So, what can you expect from this ‘new and improved’ podcast?

* A video version. Having personally enjoyed video conversation way more than I’d have thought, I think it is time to be brave about facing the camera.

* Conversations on far-reaching topics: from ordinary city lives to what it means to be human today, expect everything, from two non-celebrity working women navigating life and work, much like you are too.

* Lots of fun! Subha and I have always wondered what it might be like to open up our coffee table conversation- and we welcome you to join us.

Now, that’s all I’ll say. Tune in, and let me know what you think? It does mean a lot to me.

*Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!*

Episode Description

Is branding more than just marketing?

Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employees, and vendors, unraveling the craft of impactful branding. Understand that branding goes beyond marketing, shaping our perception of the world. Join us and unlock the secrets of brand custodianship!

IN THIS EPISODE

00:00 | World Cup, Anthems, and Brand Blitz

02:47 | Branding is misunderstood in India

06:13 | What will your brand be in the long term?

07:39 | Brands as emotional assets have their own value

12:53 | Think of your brand as a person in a group setting

15:18 | What are the challenges with brand custodians?

19;37 | Case study of a poor consumer experience

24:35 | Closing

YOUR HOSTS,

 Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/

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