This episode explores the real engine behind business growth: smart, strategic marketing. We unpack how marketing has evolved—especially in developing economies—and dig into the full marketing mix: from product decisions and pricing strategies to promotion and distribution. We also explore what makes consumers tick, how to segment your market, and why sales forecasting and public relations are more than just buzzwords. Whether you're managing a brand or trying to understand what drives business success, this episode breaks it all down.

In this episode, we dive into the tangled web of influence between business, government, and society. From corporate responsibility to environmental regulations, we explore how businesses shape—and are shaped by—the world around them. We unpack real-world cases like ExxonMobil's environmental controversies and the Enron scandal to show what happens when power is unchecked. Plus, we look at how global capitalism and multinational corporations use political muscle to steer outcomes in their favor. It's a conversation about ethics, accountability, and the invisible strings that pull the marketplace.

In this episode, we explore the moving parts that make up Purchasing and Supply Management. From forecasting demand and managing inventory to selecting suppliers and negotiating deals, we unpack the strategies that keep organizations running smoothly. We look at ethical procurement, pricing tactics, and what separates local buying from international sourcing. You’ll also learn about the key players involved in the purchasing process—and why their decisions impact everything from efficiency to profitability.