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In this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry.

Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach.

His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.

Episode Highlights:

• Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.
• Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.
• Learn the difference between coaching and mentoring, and how Dan approaches both.
• Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.
• Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.

Episode Links:

🔗 Dan’s LinkedIn
🔗 BuildWitt

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned.

With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build partnerships that last. From tactical frameworks like Optidge’s 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.
• Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.
• Hear real examples of recovering strained client relationships through transparency and strategy.
• Discover how UGC, offer testing, and full-funnel tracking power Optidge’s high-performing Meta ads.
• Find out how Optidge’s pod model blends expertise, mentorship, and client care into every campaign.

Episode Links:

🔗 Joe’s LinkedIn
🔗 Optidge Paid Social Services

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies.

The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility.

Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape.

Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.

Episode Highlights:

• Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.
• The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.
• Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.
• Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.
• The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape.

Episode Links:

🔗Julia McCoy

🔗Shelly Fagin

🔗Mandi Politi

🔗Mike King

🔗Britney Muller

🔗Ross Hudgens

🔗Batli Joselevitz

🔗Sarah Presch

🔗Mordy Oberstein

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.