Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows.

The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the conversation goes deeper, exploring what happens once AI adoption becomes widespread. It’s not just about using tools, but integrating them meaningfully into brand ecosystems and operational frameworks.

Daniel and Ciaran share hands-on examples of AI tools in action, from generating fully branded, photorealistic visuals with minimal prompts, to automating repetitive marketing tasks and research with GPT-4’s latest capabilities. Daniel's experiment using ChatGPT to generate brand-consistent creative assets even passed the scrutiny of a notoriously exacting brand manager, an achievement many designers will appreciate.

Ciaran, once an AI sceptic, now openly admits that generative AI is embedded in his daily workflow, dramatically increasing his productivity and creative capabilities as a solo marketer.

This episode provides an authoritative walkthrough of the newest features:

• 4o Image Generation: Create detailed, accurate, and on-brand visuals with unprecedented text and style control.

• In-Context Learning: Upload brand elements for on-brand content creation at scale.

• Image Editing: Photoshop-like features now baked into AI, enabling precision editing directly within ChatGPT.

• Task Automation: Schedule content generation from custom sources to maintain marketing consistency and reduce workload.

• Deep Research Mode: Access iterative, multi-step research capabilities ideal for content strategy, SEO, and thought leadership.

• Knowledge Integration: Tap into Google Drive as a knowledge base for truly personalised outputs, paving the way for CRM and analytics integration.

Amidst the excitement, the hosts tackle difficult questions. What happens to traditional roles in marketing teams? How do we manage the ethical and emotional challenges of automation? The discussion is candid, acknowledging fears while offering a roadmap for future-proofing your skills and your organisation.

The key takeaway? This moment demands a culture of continuous learning, innovation and adaptability. Marketers who invest in understanding and embedding these tools will not only survive but thrive.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/chatgpt-for-marketing-latest-updates

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend.

AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success.

From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality.

Discover AJ’s manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency.

Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go.

AJ outlines a simple but powerful three-stage funnel:

• Stage 1: Awareness through video and document ads

• Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube

• Stage 3: Conversion via direct CTAs or sales calls

The result? Up to 5x better conversion rates without wasting budget on premature CTAs.

Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals).

Impressions and clicks are just the surface. AJ shares the real KPIs you should be tracking, from engagement rates to cost-per-booked-call, and how to calculate custom metrics that LinkedIn won’t show you.

Discover where the LinkedIn platform is headed and why your organic and paid strategies will need to work hand-in-hand. From thought leader ads to CRM integrations, the future of LinkedIn marketing is more connected, and more powerful than ever.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/complete-guide-to-linkedin-ads

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Updated to fix audio gap on Daniels mic!

In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include:

Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation.

The hosts explore Content Raptor, a powerful tool that analyses your website’s search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits.

Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place.

With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer’s AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human.

Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/latest-digital-marketing-tools-and-techniques

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.