In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf.

Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns.

The duo dive into how agent-based systems can:

• Solve complex, multi-step problems

• Deploy fully interactive content and tools

• Autonomously analyse, design and publish assets across platforms

The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible.

They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave.

Key Takeaways:

• Why ChatGPT Operator is a game-changer

• The future of interactive content powered by AI

• How to build a personal culture of learning and experimentation

• Why creativity and human curation matter more than ever

🎧 Listen now and discover why AI Agents will change how you work.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/ai-agents-hands-on-guide

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers.

💬 How do advocates impact GEO and SEO?
🤝 What makes a true brand advocate?
🧠 How do you build authentic loyalty that actually moves the needle?

You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time.

Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is.

Also covered:

Micro-influencers, creators, and the blurry lines between fame and influence

Practical strategies to encourage advocacy (without bribing people with mugs… or maybe with them)

Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth

Why being a great friend might just be the best marketing strategy of all

👉 Whether you’re growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks.

🎧 Listen now and discover why your biggest brand win might be sitting quietly in your DMs.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/infuencers-vs-advocates-building-brand-advocacy

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows.

The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the conversation goes deeper, exploring what happens once AI adoption becomes widespread. It’s not just about using tools, but integrating them meaningfully into brand ecosystems and operational frameworks.

Daniel and Ciaran share hands-on examples of AI tools in action, from generating fully branded, photorealistic visuals with minimal prompts, to automating repetitive marketing tasks and research with GPT-4’s latest capabilities. Daniel's experiment using ChatGPT to generate brand-consistent creative assets even passed the scrutiny of a notoriously exacting brand manager, an achievement many designers will appreciate.

Ciaran, once an AI sceptic, now openly admits that generative AI is embedded in his daily workflow, dramatically increasing his productivity and creative capabilities as a solo marketer.

This episode provides an authoritative walkthrough of the newest features:

• 4o Image Generation: Create detailed, accurate, and on-brand visuals with unprecedented text and style control.

• In-Context Learning: Upload brand elements for on-brand content creation at scale.

• Image Editing: Photoshop-like features now baked into AI, enabling precision editing directly within ChatGPT.

• Task Automation: Schedule content generation from custom sources to maintain marketing consistency and reduce workload.

• Deep Research Mode: Access iterative, multi-step research capabilities ideal for content strategy, SEO, and thought leadership.

• Knowledge Integration: Tap into Google Drive as a knowledge base for truly personalised outputs, paving the way for CRM and analytics integration.

Amidst the excitement, the hosts tackle difficult questions. What happens to traditional roles in marketing teams? How do we manage the ethical and emotional challenges of automation? The discussion is candid, acknowledging fears while offering a roadmap for future-proofing your skills and your organisation.

The key takeaway? This moment demands a culture of continuous learning, innovation and adaptability. Marketers who invest in understanding and embedding these tools will not only survive but thrive.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/chatgpt-for-marketing-latest-updates

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.