As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and special guest Krystina Gillenwater explore the benefits of having separate sales pipelines in your business. Krystina talks about how using separate pipelines can help you better manage your team and forecast revenue.

Topics covered in episode:

• Sales Pipeline versus Sales Funnel
• Benefits of separate pipelines
• Key metrics you review in your pipelines
• Tips and recommendations around pipeline management

For more information about the podcast, visit BuildingYourDigitalUtopia.com

Podcast Brought to you by - Digitopia

Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the in’s and out’s of marketing attribution. Understand what it is and its function. Explore when an organization should start looking into marketing attribution, how to get started, and several common pitfalls to avoid when utilizing attribution.

For more information about the podcast or Building Your Digital Utopia, visit BuildingYourDigitalUtopia.com

Podcast Brought to you by - Digitopia

Do you know how likely your customer base is to refer your business to their peers? In this episode, Frank and Joe break down the net promoter score (NPS) function and why it's an insightful metric for your entire organization. Walkthrough how you calculate your NPS, who should be tracking the metric, along with what actions you can take with each group. Also, get answers to questions like, how often should you gather NPS scores? Or, what size should your organization be before you start utilizing NPS?

Podcast Brought to you by - Digitopia