The Ecommerce Roadmap

By: Susan Bradley: E-commerce Expert
  • Summary

  • Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
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Episodes
  • 242. Get better email deliverability with these 3 steps
    Nov 19 2024

    I’m a big fan of email marketing. It is the most effective way to grow your sales.

    It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media.

    But here’s the thing: If your emails are hitting the spam folder, you’re not going to get sales.

    Today I’m sharing some insider information that will keep your email campaigns out of spam and in your customers’ inboxes, where they belong.

    Listen in and discover:

    😯 The thing you’ve been ignoring that’s sabotaging your sales

    👍 How to stay off the naughty list (and keep your emails out of spam)

    📋 The best way to segment your mailing list to optimize open & click rates

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    Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

    Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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    12 mins
  • 241. Is your website set up to convert? 7 steps to follow.
    Nov 12 2024

    When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert.

    Listen in and:

    • Learn how to optimize your website for mobile users to capture the majority of online traffic
    • Discover how to effectively use pop-ups to grow your email list without disrupting the user experience
    • Understand how to design product pages that build trust and inspire customers to buy
    • Find out how customer reviews can serve as powerful social proof to boost conversions

    Tune in for actionable insights to make your store conversion-ready and drive sustainable growth!

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    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    Show more Show less
    26 mins
  • 240. $110k sales in year one, by focusing on on thing
    Nov 5 2024

    I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well.

    In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights.

    Listen in and learn:

    📈 How you can grow your list with monthly giveaways.

    🧪 How to use A/B testing to refine email content.

    📧The magic of sending regular emails to stay top of mind.

    🔄 How sticking with proven tactics and automation can free up time.

    Join us for Mia’s tips on building a scalable, high-growth business without the stress.

    RELATED LINKS

    Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/

    Check out Mia’s website: https://toppaddock.co/

    The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/

    2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

    The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/

    --------------------

    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    Show more Show less
    42 mins

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