Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera.

• SOURCES:
  • Ken Murphy, C.E.O. of Lifetouch
  • Jeremy McColm, senior manager of photography at Lifetouch

• RESOURCES:
  • "The money and stress and failed hairdos of school picture day," by Kaitlyn Tiffany (Vox, 2019)
  • "The School Photo Industry Is a Master Class in Drama," by David Gauvey Herbert (New York Times, 2019)
  • "With Lifetouch Acquisition, Shutterfly Claims Leadership In Picture Memories Market," by Pamela Danziger (Forbes, 2018)
  • "Exclusive School Photography Agreement" (Vernon Public School District, 2019)

• EXTRAS:
  • "Money Schools Earn From Student Portraits Varies Widely," by Scott MacFarlane, Rick Yarborough, and Jeff Piper (NBC News Washington, 2016)

They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid.

• SOURCES:
  • Ron Inman, vice president of Honey Bucket
  • Veronica Crosier, executive director of Portable Sanitation Association International

• RESOURCES:
  • "Providing Toilets for 39,000 Runners," by John Branch (New York Times, 2008)
  • "Platinum Equity-owned United Site Services weighs $4B sale – Reuters," by Pam Rosacia (S&P Global, 2021)
  • "Renting Portable Units," by Portable Sanitation Association International
  • PolyJohn History

• EXTRAS:
  • "The Porta-Potty King of New York City Faces a Threat to His Throne," by David Gauvey Herbert (Intelligencer, 2019)

You can be a top model and still not get recognized on the street — as long as you keep your cuticles healthy and your moons white. Zachary Crockett points a finger.

• SOURCES:
  • Dani Korwin, managing director of Parts Models.
  • Ellen Sirot, hand model.

• RESOURCES:
  • SAG-AFTRA Network TV Code 2024 - 2025 Extension Agreement Rates.
  • "How to Become a Hand Model," by Jack Smart (Backstage, 2024).
  • "Meet New York’s Top Hand and Foot Model Agent (It’s a Real Thing!)," by Christian Allaire (Vogue, 2021).

• EXTRAS:
  • "The Puffy Shirt" S5.E2 of Seinfeld (1993).

A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better. Zachary Crockett unpacks.

• SOURCES:
  • Melanie Kettring, director of studio design at Best Western Hotels.
  • Jessica Poundstone, visual artist.
  • Gavi Wolf, founder and C.E.O. of Indiewalls.

• RESOURCES:
  • Indiewalls.
  • Best Western.

• EXTRAS:
  • "Used Hotel Soaps," by The Economics of Everyday Things (2023).
  • "The Hidden Side of the Art Market," series by Freakonomics Radio (2021).

Before beef ends up at your favorite steakhouse, it passes through the hands of a trained specialist with an encyclopedic knowledge of bovine anatomy. Zachary Crockett chews the fat.

• SOURCES:
  • Bryan Flannery, co-owner of Flannery Beef.
  • Katie Flannery, co-owner of Flannery Beef.

• RESOURCES:
  • "National Weekly Boxed Beef Cutout And Boxed Beef Cuts — Negotiated Sales," U.S.D.A. Agricultural Marketing Service (U.S.D.A. Livestock, Poultry and Grain Market News, 2025).
  • "Understanding Beef Carcass Yields and Losses During Processing," (Penn State Extension Articles, 2022).
  • "Beef Cow-Calf Production," by Cheryl A. Fairbairn, Lynn F. Kime, Jayson K. Harper, and John W. Comerford (Penn State Extension Articles, 2020).
  • "Major Supermarket Chains Changed How They Label Meat, Surprising Customers and USDA," by Roberto A. Ferdman (The Washington Post, 2014).
  • "What’s Your Beef — Prime, Choice or Select?" by Larry Meadows (U.S.D.A Blog, 2013).
  • "From Calf to Kitchen: The Journey of a Beef Cow," by Dave Eames and Mike McGraw (The Kansas City Star, 2012).

• EXTRAS:
  • "The Future of Meat," by Freakonomics Radio (2019).

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

• SOURCES:
  • Sawyer Clark, director of asset management at Gold Leaf Farming.
  • Diana Salsa, vice president of marketing for Wonderful Pistachios.

• RESOURCES:
  • "Almond Acreage Decline Prompts Industry Introspection," by Mitch Lies (West Coast Nut, 2023).
  • American Pistachio Industry 2021 Annual Report, by American Pistachio Growers (2023).
  • "California’s Agricultural Water Policies Are Nuts," by Douglas R. Noble (The Gainesville Sun, 2021).
  • "Amid Drought, Billionaires Control a Critical California Water Bank," by Chloe Sorvino (Forbes, 2021).
  • "Wonderful Pistachios Achieves Billion-Dollar Brand Milestone," press release by The Wonderful Company (2020).
  • "Pistachios: The Quirks of Agricultural Trade in a Nutshell," by Andrea Durkin (Global Trade, 2020).
  • "California Pistachios With Perfect Timing," by Mark Blackburn (The New York Times, 1979).

Once a luxury good, the soft fiber is now everywhere — which has led to a goat boom in Mongolia. Zachary Crockett tugs at the thread.

• SOURCES:
  • Myagmarjav Serjkhuu, manager of the Mongolian Sustainable Cashmere Platform for the United Nations Development Programme.
  • Carolyn Yim, designer and owner of Ply-Knits.

• RESOURCES:
  • "Sandstorms and Desertification in Mongolia, an Example of Future Climate Events: A Review," by Jie Han, Han Dai, and Zhaolin Gu (Environmental Chemistry Letters, 2021).
  • "How Sustainable Cashmere Is Reversing Land Degradation in Mongolia," by Mariana Simões (United Nations Development Programme, 2021).
  • "Exploding Demand for Cashmere Wool Is Ruining Mongolia's Grasslands," by Kathleen McLaughlin (Science, 2019).
  • "From H&M to Gucci, Fashion Rethinks Cashmere, Citing Environmental Harm," by Matthew Dalton (The Wall Street Journal, 2019).
  • "2018 Annual Cashmere Market Report," by Marco Spina (The Schneider Group, 2019).
  • "How This Brand Made a Cashmere Sweater for $75 Ethically," by Esha Chhabra (Forbes, 2018).
  • "Pastoral Nomadism in the Forest-Steppe of the Mongolian Altai Under a Changing Economy and a Warming Climate," by D. Lkhagvadorj, M. Hauck, Ch. Dulamsuren, and J. Tsogtbaatar (Journal of Arid Environments, 2013).

Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type.

• SOURCES:
  • Lucas Czarnecki, creative director of Type Network.
  • Gerry Leonidas, professor of typography at the University of Reading.
  • Chantra Malee, co-founder and C.E.O. of Sharp Type.
  • Lucas Sharp, professional font designer and co-founder of Sharp Type.

• RESOURCES:
  • "What Fonts Are Used by The New York Times?" by Nona Blackman (Envato Tuts+, 2024).
  • "Legendary Type Foundry Monotype Sold to Private Equity for $825 Million," by Suzanne LaBarre (Fast Company, 2019).
  • "Calibri’s Scandalous History," by Ross Arbes (The New Yorker, 2017).
  • "This Was The First Computer Font," by John Herrman (BuzzFeed News, 2012).
  • "Manuscripts and Special Collections," by the University of Nottingham.

• EXTRA:
  • "Are Our Tools Becoming Part of Us?" by People I (Mostly) Admire (2024).