In this episode we chat with yet another NP bogged down by the hospital hustle. Jen, an FNP with decades of experience in addiction medicine, has pivoted from an inpatient setting to weight loss medicine. While she has tailored her business according to the Elite NP model, utilizing connections, and referring hospital patients, her profits are still falling short. Here, she brainstorms with Justin on ways to boost her business without getting burnt out.

Jen learns that an expanded service menu may be the way to go, and is curious about hormone replacement therapy. Integrating HRT into an independent NP practice can be hugely beneficial, and provide significant relief to patients of all genders. Listen in to learn how an eclectic clinical environment can improve patient retention, solve staff redundancy, and generate profit.

FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive.

Christian gets expert recommendations from Elite NP founder Justin Allan, including steps for web development, paid media strategies, and important PR tactics. He learns the importance of distinguishing his business from the rest, including ways to find inspiration from others while creating a unique image. Justin provides recommendations for efficient EMR systems, POS software, compounding pharmacies, and more. Listen in to learn how a weight loss clinic is made from scratch. It may be easier than you think!

Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.

As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin’s keen business expertise. In this episode, we delve into how an NP’s talents and practice authority can be properly utilized to develop a comprehensive service menu. We talk risk management best practices, the benefits of a PLLC, and the specific actions required to break free from the medical industrial complex.