In the fast-paced world of online business, it’s easy to get stuck in the grind.

For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement.

But when she discovered a fresh approach, everything changed. I

In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it - and how you can, too.

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her success, she wasn’t fully leveraging her content to drive sales.

In this consulting session, we uncover why even successful content creators struggle to monetize their platforms—and the simple strategies Emma learned to turn her audience into paying members.

Emma’s journey began with a simple idea: help English learners master pronunciation. As a linguistics graduate with a background in teaching English as a second language, she saw a glaring gap in resources for non-native speakers who wanted to speak more clearly.

What started as Instagram posts and short YouTube videos soon snowballed. With her engaging teaching style and a knack for explaining tricky topics (like why we say “car” instead of “cahh”), Emma built an impressive following: 850,000 subscribers on YouTube and 250,000 followers on Instagram.

But as her audience grew, Emma found herself pouring more energy into creating free content than promoting her paid membership. “I’ve always separated my value content from my promo content,” Emma confessed. “In my mind, it felt like I had to choose between helping my audience and asking for sales.”

Emma’s struggle is all too common among content creators: she was so focused on delivering value that she avoided making consistent offers in her content. While she had a welcome sequence for new email subscribers and a “Phonetic Friday” newsletter filled with educational content, these emails rarely included any calls-to-action to join her membership.

Even in her newsletter’s “life updates” section, where she mentioned working on projects for her membership, Emma wasn’t linking to her course or inviting readers to check it out. “People were actually emailing me to ask about my membership,” Emma admitted. “I realized I was making them do all the work!”

Emma had a loyal audience and a thriving membership site, but she was only converting a fraction of her followers into paying customers. With over 1 million followers and thousands of email subscribers, the potential for growth was staggering. The problem wasn’t the audience—it was the lack of structured offers and clear calls-to-action.

Here’s how Emma turned things around.

One of Emma’s biggest revelations was that value and promotion don’t need to be separate. Instead of keeping her promotional emails distinct from her newsletter, she began treating her newsletter as a space to showcase both her expertise and her membership.

The solution? Adding a "sponsored by" segment in her weekly email.

In this approach, Emma could include a small, non-intrusive call-to-action in her newsletter, such as:

"This week’s Phonetic Friday is brought to you by Emma’s Pronunciation Hub! Get exclusive access to over 100 in-depth lessons and pronunciation challenges. Click here to join now."

This way, Emma could continue delivering free value while gently introducing her audience to her membership every single week.

Emma also learned to experiment with how she presented her offers in her newsletter. Two main approaches stood out:

1. Ad-Style Promotion
2. Create a visually distinct block within the newsletter that resembles an ad, complete with an image, headline, and a clear...

When it comes to making sales, the secret lies not just in what you sell but in how you position it.

Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks.

Get ready to transform your approach and create offers that buyers can’t resist!

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!