The Empire Builders Podcast

By: Stephen Semple and David Young
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  • Summary

  • Reverse engineering the success of established business empires.
    The Empire Builders Podcast
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Episodes
  • #173: Scrabble – Strategic Crossword Empire

    #173: Scrabble – Strategic Crossword Empire
    Oct 2 2024
    Alfred Butts worked on this game from 1938 until 1949 and then gave up the rights to James Brunot for royalties. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome to Empire Builders podcast. I'm Dave Young. I'm sitting here with Stephen Semple. Well, I'm not sitting here. We're recording this. He's in wherever he is, and I'm wherever I am. You know this world, you know how it all works, the Zoomee River. Anyway, boy, I've led us right off into the weeds right from the start. Stephen Semple: Well done. Dave Young: Stephen told me the topic for today. It's another game. Stephen Semple: Yes, another game. Dave Young: A lot of empires in the game world. Stephen Semple: Completely. Dave Young: This one, I'm interested in the story. I'm not a very good player of it because I don't have very much experience with it. This is another one of those that we just didn't play that much, but I was aware of, and there are people that are just fanatics for Scrabble. They play all kinds of word games, and I probably got into word games a little late in life. I don't know if my family was ... I don't know what it is, Stephen. Maybe we were just Chinese Checkers people. Stephen Semple: And I'm with you. Now it's interesting how you started this podcast because as soon as I said Scrabble, your brain got a little bit scrabbled. Dave Young: Sure. Stephen Semple: But I didn't play Scrabble much. It's not a game that I enjoyed and I found actually almost frustrating. Dave Young: Kind of stressful, right? Yeah. Stephen Semple: Yes. But it's surprising how big a game it is. As of 2008, which was the most recent information I could find on this, it was sold in 121 countries, 30 languages. Although how do you do 30 languages? It's like, yeah, but 150 million sets have been sold worldwide. But here's the one that surprised me. It's roughly one third of American homes and half of British homes have a Scrabble set. Dave Young: Really? Stephen Semple: Yes. And there's 4,000 Scrabble clubs around the world. It is everywhere. It is literally everywhere. Dave Young: It really is a game of skill, at least when it comes to having a vocabulary and keeping an eye out for possibilities and the different points on letters and things like that. And just I'm looking for reasons that maybe I didn't play it very much. Stephen Semple: And I'm with you. I didn't play it much either. Dave Young: I've enjoyed it when I've played it. It's always been somebody else's Scrabble set. I've never owned a set. So tell us how it started. Stephen Semple: It's quite an old game, actually. I was surprised when I came across it. It was invented by Alfred Mosher Butts in 1938. Dave Young: 1938. Stephen Semple: So it's actually a very old game. I was quite surprised by that. And he was an architect, and he lost his job because think about 1938, late '20s, early '30s, Great Depression, how many architects, how many buildings are being built? Dave Young: By '38, we started thinking about how we're going to have to be building tanks soon. Stephen Semple: Yeah. Well, it would have been a very, very tough time. And so he's struggling to make ends meet, and he starts to notice the increased popularity in board games. But he doesn't have money to go out and do things or money to buy games, so he's trying to find ways to pass time, but he also then starts thinking about,
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    17 mins
  • #172: Marriott – Creating the Future of Hotels

    #172: Marriott – Creating the Future of Hotels
    Sep 25 2024
    J.W. Marriott had a gift for seeing what the public needed and made sure to give it to them. Marriott is the epitome of Entrepreneur to Empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, it's us, but we're highlighting ads we've written and produced for our clients. Here's one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome to The Empire Builders Podcast. I'm Dave Young, sitting here with Stephen Semple, and we're talking about people that built empires. Empires, sir. Not just a little business, an empire. As usual, Stephen whispered the topic into my ear just as we were counting down to start recording. And the word is Marriott. I guess that's a name, the Marriott, I don't know if it was one guy or a family. I know that it ended up being a bunch of Marriott's involved, but the Marriott hotel chain. Stephen Semple: The Marriott Hotel chain. Marriott Corporation. Dave Young: I'll tell you what I know about them. And this is weird. A Mormon family? Stephen Semple: Yes. Dave Young: And most of the brothers that were involved, maybe in the beginning, but anyway, they were all members of the same college fraternity that I was in. Stephen Semple: Is that right? Dave Young: I didn't know them, but that was the talk about them, "They're these BYU Sigma Chi's from Utah." Stephen Semple: And John Willard Marriott and his wife Alice, very devout Mormons and part of the origin of the Marriott chain actually starts with them doing a mission in New England. Dave Young: Cool. Anxious to hear the story. Stephen Semple: It started in March 5th, 1927 by John Willard Marriott, which is part of the reason why one of the Marriott's is the JW. Dave Young: Sure. This goes back way farther than I knew. I think by the time I was aware of them, this was the eighties. Wow. Big history. Stephen Semple: And today they have over 9,000 properties. There's a whole pile of different badges under it. Dave Young: Brands. Stephen Semple: And million and a half rooms, 400,000 employees. They do like 23 billion in revenue. And look, everyone knows the name Marriott. Dave Young: I think it qualifies as an empire. Stephen Semple: I think it does. And it starts with JW traveling to D.C, Washington, D.C after doing a mission in New England. And he experiences this really hot, humid summer, and he thinks to himself, "This city needs more places to buy cool drinks." He returns home to Utah. He finishes his degree at the University of Utah and returns to Washington where he buys an A&W franchise in Columbia Heights. Dave Young: Good idea. He should have invented air conditioning. I think we've talked about. Stephen Semple: That would've been a better idea. Dave Young: I always have to slide in some little weird bit of trivia that I know, but back in the days before air conditioning, the British Foreign Service actually paid people tropical pay when they were stationed in Washington, D.C. Stephen Semple: Wow, because it is so ugly in the summertime. Dave Young: It was dank and humid. Basically it's a city built on a swamp. Stephen Semple: It pretty much is. Dave Young: He buys an A&W franchise in? Stephen Semple: Columbia Heights. It's a suburb of D.C. It's great in the summer. Business is great in summer. Really slow in the winter. Because at the time, A&W did not sell food. They started off, first of all, it's just root beer. Now he gets permission to sell food, but does it under a different name called Hot Shop. Dave Young: Hot Shop. Shop or Shot? Stephen Semple:
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    17 mins
  • #171: Teenage Mutant Ninja Turtles – Cowabunga, Dude

    #171: Teenage Mutant Ninja Turtles – Cowabunga, Dude
    Sep 18 2024
    A one point more TMNT action figures where sold than Snickers chocolate bars. Instantly qualifies as an Empire. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [Tapper's Jewelry Ad] Stephen Semple: Dave, if I say to you the names Leonardo, Michelangelo, Donatello, and Raphael, what do you think of? Dave Young: I'm guessing that we're not talking about Renaissance artists. Stephen Semple: Not really. Dave Young: We're heading off into Turtleland. Stephen Semple: We're heading off into Turtleland, exactly. But isn't it interesting? That speaks to how big Teenage Mutant Ninja Turtles are. Where you can say to pretty much anybody those names and yeah, you don't go to Renaissance artists. You go, oh, we're talking about the turtles, right? Dave Young: Yeah, for sure. Especially people a little bit younger than us, but absolutely. Stephen Semple: Yeah. Well, and they went through a revival just recently. There was another one of the movies out, and it's really interesting. That movie was an illustrated movie, and I went and saw that with my oldest daughter, Crystal, who's an illustrator. Man, the illustration style in it was amazing. When you talk about emotions, they really captured that teenage boy chaotic energy. You could really feel it, but that's what it's supposed to be. It was actually really, really well done. Really well done. Dave Young: Well, cool. Now, I have to confess, I don't know, other than I recognize the names and there's the cowabunga thing, the big catchphrase, but honestly, I raised four daughters that weren't into it, and it's after my childhood, so I didn't get into it either so I'm excited to hear the story. I've watched these turtles from afar. Stephen Semple: That's even interesting. When you think about that, and yet you still instantaneously knew what I was referring to, which tells you how strong a presence it had in culture given the fact that you've never seen the comics, you've never seen the movie. It didn't hit you at the right time, didn't hit your kids, and yet you were like zero hesitation. Dave Young: You couldn't hide from it. Stephen Semple: Correct, yes. Dave Young: It was so big. You couldn't hide from Teenage Mutant Ninja Turtles. Stephen Semple: But that just in itself captures how big it was. Dave Young: I'm trying to think of what else. Oh, they ate pizza. They eat a lot of pizza. Stephen Semple: That's it. The first comic was published by Mirage Studios, and Mirage Studios was started by Kevin Eastman and Peter Laird. The first comic was published in 1984. Today, Mirage Studios is like a $17 billion multimedia franchise. In 1990, just give you an idea, at the peak, Target sold more Turtle action figures than Snickers bars. Yeah, isn't that crazy? Dave Young: More than Snickers bars. Stephen Semple: More than Snickers bars. Dave Young: These weren't even chocolate turtles. Stephen Semple: No, these were the action figures. No, not the chocolate turtles. Very good. Dave Young: See what I did there? Stephen Semple: Yeah, yeah, I did. In 2009, it was sold to Viacom for $60 million bucks. Dave Young: Man. All right. Stephen Semple: Yeah, so Peter Laird and Kevin Eastman, they did well. They were artists, and they wanted to create this comic and it sort of started as a joke. In the eighties, if you think in the eighties, there was these tacky martial arts movies that ran overnight.
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    19 mins
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