
The Enterprise Playbook for Marketing and Sales Alignment with Patrick Smith
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About this listen
This is episode 766.
Read the complete transcription on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
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Today’s show featured an interview with Patrick Smith, former CMO at Cvent and Deltek.
Find Patrick on LinkedIn.
PATRICK’S TIP: “Treat sales and marketing as one team with shared goals. Stop passing leads over a wall—sit in each other’s meetings, align on the plan, and build an in-it-together mentality where both sides are accountable for pipeline and revenue.”