Episodes

  • Tom Hitch - Co-create or coerce? Why the best office experiences are built with their people
    May 22 2025

    What makes a workplace worth the commute? In this episode, we sit down with workplace experience explorer and content creator Tom Hitch to uncover how the best office environments are co-created, not commanded.

    From sensory design to return-to-office (RTO) policies, Tom shares powerful insights from his travels into global workplaces, highlighting where companies get it right (hello, Miro and Santander) and where they fall flat with flashy but functionless design.

    Expect bold ideas, real-world stories, and a challenge to rethink the office not as a place you have to go, but one you’re drawn to. If you're interested in employee experience, workplace culture, or the future of work, this one’s for you.

    00:00 Introduction and Welcome
    00:34 Debating the Return to Office Mandates
    01:22 Challenges and Perspectives on Office Policies
    02:44 Communication and Clarity in Workplace Policies
    03:56 Examples of Office Policies and Their Impact
    08:25 Shifts in Workplace Dynamics Post-Pandemic
    12:14 Innovative Office Designs and Employee Experience
    17:38 Wellness and Wellbeing in the Workplace
    22:23 The Future of Office Spaces and Employee Engagement
    26:20 Exploring Office Environments: Personal Experiences
    32:51 Exploring Miro's Office Culture
    36:20 The Importance of Functionality in Office Design
    40:31 Santander's Innovative Office Space
    49:05 Future Trends in Workplace Experience
    56:37 Reimagining the Office Environment
    01:01:53 Conclusion and Where to Find More Content

    Tom's Bio & Links

    Co-Founder and Creative Director of WRKPLC, a first-of-its-kind workplace strategy business that uses creative content and media about office design. Our content is designed to help inspire and educate people on how to make decisions on their workplace.

    YouTube: https://youtube.com/@wrkplc
    Website: https://www.wrkplc.co.uk/
    LinkedIn: https://www.linkedin.com/in/thitch

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    1 hr and 5 mins
  • Pigalle Tavakkoli - What if emotion is the real design tool?
    May 8 2025

    Steve sits down with experience-design pioneer Pigalle Tavakoli to explore what she calls "StoryFeeling". The shift from telling stories at people to orchestrating the feelings they live through.


    Building on her recent keynote at the London Experience Week and forthcoming book - The Building Blocks of Experience Design. She explains how emotion-first design unlocks deeper narrative power. Starting with detective-grade audience research, designing for a full spectrum of feelings (not just "happy"), and letting those emotions drive lasting thought and behaviour change.


    We explore her journey from theatre and fashion production to founding the School of Experience Design, showing why tech should amplify rather than replace human insight, and share practical tools like her "Emotion Change Equation" for crafting truly transformative experiences.


    Find out more about Pigalle’s upcoming book: schoolofexperiencedesign.net/book-form

    LinkedIn: https://www.linkedin.com/in/pigalletavakkoli

    00:00 Introduction and Welcome

    01:05 Formative Years and Parental Influence

    06:15 Journey into Experience Design

    08:47 Teaching and Developing Methods

    14:36 Human-Centred Design Philosophy

    22:15 The Role of Technology in Design

    31:00 The Role of a Producer: A Two-Way Dialogue

    32:17 Exploring Human Emotions in Experience Design

    34:08 The Emotion Change Equation

    35:48 Designing Memorable Experiences

    41:27 Reflecting on Emotional Impact

    45:46 Defining Experiences and Transformations

    49:12 Personal Transformational Experiences

    51:56 The Interconnectedness of Human Experiences

    56:28 Closing Thoughts and Where to Find More


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    1 hr
  • Stefan Moritz - Are We Ready for Experiences Co-created with AI?
    Apr 17 2025

    In this episode, we explore Stefan's career journey, sparked by an epiphany during a friend's 50th birthday in Italy.

    This experience led him to prioritize quality over quantity in his work. Stefan shares his approach to restructuring his workload by focusing on fewer projects, which fosters creativity and personal growth.

    The discussion explores how AI can transform work dynamics, emphasizing the importance of intentionality, collaboration, and leadership. Highlighting AI's potential to enhance human capabilities and create meaningful work experiences, along with the significance of self-awareness and social sustainability in modern workplaces.

    00:00 Welcome and Introduction
    00:21 The Mosaic Career Metaphor
    00:56 Moments of Clarity and Self-Experimentation
    01:32 AI and Leadership
    02:32 Reimagining Work and Life Balance
    05:37 Failures and Learnings
    08:52 The Human Experience and AI
    16:26 Leadership and AI Integration
    36:08 Setting Guardrails for AI Integration
    36:19 AI in Blue Collar Jobs
    37:56 AI in Customer Support and Beyond
    39:05 Personal Experiences with AI
    43:03 The Impact of AI on Work and Society
    54:43 Future Leadership in an AI Context
    01:02:44 Final Reflections and Closing Thoughts

    Stefan's Bio & links:

    Stefan is a hands-on visionary and globally recognized thought leader in service design, innovation, and the future of work. With over 20 years of international experience, he has held senior leadership roles at global companies, award-winning agencies, and McKinsey. He works as fractional Head of Innovation at Max Matthiessen, a leading Nordic pension, insurance and wealth management company with 135 year history as one of the most trusted brands embarking on an exciting journey.

    Known for his ability to translate complex challenges into human-centered strategies, Stefan works across industries to help organizations empower employees, create thriving cultures, and deliver standout customer experiences. His work blends service design with systems thinking, leadership development, and emerging technologies like AI to unlock new pathways for growth and transformation.

    Stefan has advised governments, public sector organizations, and iconic global brands including IKEA, LEGO, Ericsson, Amex, Nordea, Disney, and adidas. He is passionate about guiding organizations to not only design better services—but to design better futures.

    Stefan Moritz {LinkedIn}
    Website: https://www.stefan-moritz.com/

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    1 hr and 10 mins
  • Claus Raasted - Imagination is your most undervalued business tool!
    Apr 3 2025

    What if life, work, and transformation were just better versions of play? In this episode, you’ll meet Claus Raasted, Experience Designer, Viking impersonator, and founder of The College of Extraordinary Experiences. From a childhood spent LARPing to advising McKinsey, Klaus shares how designing intentional, immersive worlds can lead to real-world change. Whether you're building onboarding for a sales team or a castle-based retreat, this one’s for anyone curious about how experiences can shape who we are and who we become.

    00:00 The Persona of Klaus Raasted

    03:51 Foundations of LARPing: A Journey Begins

    09:39 From Participant to Organizer: Building a Career

    13:21 Evolving Narratives: The Growth of Role-Playing

    18:01 Transformative Experiences in LARPing

    18:04 The College of Extraordinary Experiences: A New Chapter

    19:55 The College of Extraordinary Experiences

    21:19 The Power of Shared Experiences

    22:42 Intentional Experience Design

    26:20 Co-Creation and Chaos in Experiences

    28:21 Insights from McKinsey: Data-Driven Decisions

    33:49 The Evolution of Experience Design

    40:46 Finding the Right Balance in Experience Design

    44:58 Resources for Experience Design Enthusiasts


    Claus’s bio & links


    Claus Raasted helps organizations both big and small become better at GETTING S**T DONE and serves as Director of the College of Extraordinary Experiences. He travels the globe as a keynote speaker and has been both a Coach and Senior Advisor at the consulting giant McKinsey. Raasted is the author of 46 books, the latest of which is fittingly titled Claus Raasted’s Little Book of Getting Shit Done. He also has a past in reality TV, but these days, who hasn’t?

    www.clausraasted.com

    https://www.linkedin.com/in/clausraasted



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    51 mins
  • Mat Duerden - Unlock the Experience Ladder. How to Elevate Experiences from Memorable to Transformative
    Mar 20 2025

    Dive into a captivating discussion on experience design with Mat Duerden, Department Chair of Experience Design and Management in the Marriott School of Business at Brigham Young University and Co-Author of the book Experience Design. Reveals how intentional design can transform everyday moments into powerful experiences. Mat shares his journey from adventurous childhood whitewater rafting to pioneering leadership in experience design education, illustrating the “experience ladder” from ordinary to transformative.


    They also explore how attention has become scarce in today’s fast-paced world, emphasising co-creation, reflection, and lessons learned from recent global shifts. Discover how thoughtful design can spark meaningful change in personal and professional realms.

    Chapters


    00:00 Introduction to Experience Design

    02:47 Personal Journey and Early Influences

    05:59 Defining Experience Design

    08:57 Academic Environment and Experience Design Education

    12:00 Global Trends in Experience Design

    14:59 Intentionality in Experience Design

    18:13 The Experience Ladder: From Ordinary to Transformative

    21:12 Reflection and Meaning in Experiences

    24:03 The Importance of Transformative Experiences

    26:47 Navigating Transformation in a Rapidly Changing World

    32:47 The Scarcity of Attention

    35:44 Guided Transformations in Experience Design

    37:40 The Role of Experience Designers

    41:51 The Evolution of Work Experiences

    50:28 Future of Experience Design

    01:01:25 Connecting Through Experiences


    Mats bio & links

    Mat is the Department Chair of Experience Design and Management at the Marriott School of Business at Brigham Young University. His experience design research focuses on memorable, meaningful, and transformative experiences. He also collaborates on research exploring the neurological connection between storytelling and social connection.

    Mat’s publications have appeared in various journals, including the Journal of Applied Psychology, Journal of Environmental Psychology, Journal of Adolescent Research, and Journal of Leisure Research. Mat co-authored Designing Experiences with Robert Rossman, which was published in 2019 by Columbia Business School Press. In 2021, Axiom Business Awards selected the book as a silver medalist winner in the Business Intelligence/Innovation category. Mat works with organisations across various sectors, including healthcare, education, not-for-profit, tourism, manufacturing, and consumer product goods, to provide training and consulting around experience design.

    Mat Duerden (LinkedIn)

    Professor

    Alumni Distinguished Fellow

    Department of Experience Design and Management

    Marriott School of Business

    Brigham Young University

    Co-author of Designing Experiences


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    1 hr and 4 mins
  • Dr Paul. Zak: Why Building Trust, Engagement & Emotional Fitness is the Key to Creating Unforgettable Experiences and Thriving Relationships—at Work, in Business, and in Life.
    Feb 5 2025

    In this episode of The Experience Designers, I sit down with Dr. Paul Zak, the neuroscientist who wrote the book on trust and human connection. A TED speaker, best-selling author, and founder of Immersion Neuroscience, Paul has spent decades uncovering the brain’s hidden responses to experiences, brands, and relationships.

    Link to Six App - https://your6.com/
    Connect with Paul - https://www.linkedin.com/in/paul-j-zak-91123510/
    TED talk - https://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin

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    1 hr and 10 mins
  • Goc O'Callaghan part 2 - The secrets and learnings from the dark side of Disney's magic
    Nov 20 2024

    What if the magic behind your favourite experiences wasn't just a coincidence? In this second part two of this two-part series with Goc O'Callaghan, Co-owner of ArcTanGent Festival and Global Experience Lead at Buro Happold.

    In this episode, we peel back the curtain on the often-overlooked and unknown 'dark side' of Disney's magic. From the hidden infrastructure at Disney parks to designing festivals that feel like second homes, Goc reveals how intentional design can transform ordinary spaces into extraordinary memories.

    Get ready to explore behind the scenes of thoughtful details, and see how the environments around us are engineered to make us feel, move, and connect in profound ways.

    00:00 Introduction to the Experience Designers Podcast

    01:05 Guest Introduction: Goc O'Callaghan

    02:06 The Dark Side of Disney

    03:13 Disney's Design Secrets

    07:07 Real-Time Feedback and Customer Experience

    08:47 Designing for the Senses

    10:48 Applying Disney's Principles to Business

    15:36 Experience Design in Structural Engineering

    18:55 Quantifying Experience

    31:26 Personalizing Office Spaces

    38:02 Final Thoughts and Recommendations

    43:55 Conclusion and Farewell

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    45 mins
  • Goc O'Callaghan part 1 - Beyond the music: What festival design teaches us about crafting unforgettable experiences
    Nov 4 2024

    We're taking you behind the scenes of an incredible journey, exploring the power of memorable experiences and the lessons we can learn from one of the major memory makers out there: music festivals. I had the pleasure of sitting down with Goc O'Callaghan, co-founder, owner, and festival director of the legendary ArcTanGent Festival in the UK.

    This is a festival that started as a childhood dream in a bluebell forest and grew into a multi-award-winning independent festival. This is the first of a special two-part series in which Goc shares her story of building something extraordinary from the ground up. In this episode, we dive into those early days and the magic of creating memorable experiences.

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    52 mins
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