This is the crux of all new businesses - you need to stand out with something original and exciting, but your audience needs something familiar to grasp onto. Your ideas need to set you apart yet be inclusive. Show us a “better way” of doing things without forcing us to abandon what we’ve grown comfortable with.

When businesses can’t find this middle ground, their failure isn’t so much in the product but in their communication around the product. The business fully understands the genius behind their actions, but all its audience hears is Greek.

The question stands: how do you bring forward an original idea without alienating audiences with your genius?

We’ll be discussing 3 things during this podcast:

1. A breakdown of the Modified Originality Scale
2. How Businesses Fail To Present Originality
3. How to Create An Original Brand

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework we have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.