In this episode of the Fearless Artist Podcast, Michelle Lynne interviews Dawson White, founder of Aspire Music, who shares his shift from performing with Houston orchestras to helping musicians manage their careers and health. He emphasizes systems, overcoming perfectionism, redefining success, and offers coaching to empower artists for balanced, fulfilling careers.

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Website -

https://www.aspiremusic.co/

Instagram -

https://www.instagram.com/MusicAspires

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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com

The Fearless Mastermind Instagram -

https://www.instagram.com/thefearlessartistmastermind/

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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC

In this episode of the Fearless Artist Podcast, Michelle Lynne interviews Michael Clement, a jazz pianist and educator, who shares his journey in developing a successful online jazz piano course. Michael describes his shift from teaching private lessons and group programs to launching "Jazz Piano Launchpad," a course designed for classical pianists eager to explore jazz. He shares the challenges and lessons learned in the process, emphasizing the importance of validating a course idea through market research before creating content. By understanding his audience's pain points, such as the intimidation of jazz theory and improvisation, Michael tailored a step-by-step approach to make learning accessible and rewarding.

Michelle highlights how musicians can escape the burnout of trading time for money by creating digital courses, a strategy that broadens income streams while reducing time constraints. Michael explains his method of pre-launching, where he promoted the course before fully completing it, allowing him to gauge interest and refine based on feedback. His strategy involved building a funnel using targeted Facebook ads, leading interested learners through a streamlined sales process. He emphasizes that high-quality video production and tech setups, though beneficial, are less crucial than delivering clear, value-driven messaging.

By iterating and investing strategically in resources like mentorship and ad strategies, Michael has established a profitable model that attracts eager students. His advice to other creators is to focus on solving specific problems for their audience, making their courses directly relevant to learners' needs.

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Website -

https://learn.michaelclement.com

https://michaelclementmusic.com

Instagram -

https://www.instagram.com/MichaelClementMusic

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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com

The Fearless Mastermind Instagram -

https://www.instagram.com/thefearlessartistmastermind/

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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC

In this episode of the Fearless Artist Podcast, Michelle Lynne chats with Nicole Riccardo, a flutist turned marketing strategist, who found her niche helping classical musicians leverage digital platforms to build successful careers. Nicole recounts her journey from performing and teaching music to mastering marketing, which began during her graduate studies when she took charge of marketing for her woodwind quintet. Faced with limited opportunities in traditional music roles after graduation, she transitioned into a corporate marketing job, quickly realizing her talent for it. This experience prompted her to pivot towards helping musicians market themselves effectively. She discusses her signature program, "Create Your Career," now called "Conjure Your Career," which has evolved to include comprehensive strategies from branding to social media management. Nicole's story underscores the importance of musicians creating their own opportunities and harnessing the power of marketing to transform their artistic careers.

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Website -

https://www.nicolericcardo.com

Instagram -

https://www.instagram.com/nicolericcardo/

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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com

The Fearless Mastermind Instagram -

https://www.instagram.com/thefearlessartistmastermind/

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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC