Welcome to the latest episode of the FocusCore podcast. In this episode we are talking about the field of Genomics and how the applied genomics technology company, Illumina is pushing the boundaries of genomic biotechnology for research and in applied medicine. Our guest is General Manager and Representative Director of Illumina KK, Arjuna Kumarasuriyar. Arjuna has commercial experience in sales, marketing, channel management and commercial operations, as well as an academic background in biotechnology and molecular biology. In the episode we dive deep into what genomics is and how it is evolving, as well as hearing some of Arjuna’s insights into Japan’s unique business landscape.

In this episode you will hear:

• What the term genomics means and how it differs from genetics
• What made Arjuna change his study from medicine to biotechnology
• About Illumina’s work in biotechnology
• How the technology Illumina is developing is fundamentally changing healthcare around the world
• What Arjuna has learnt about doing business in Japan
• How AI technology might impact genomics

About Arjuna Kumarasuriyar:

Arjuna Kumarasuriyar has Commercial experience in sales, marketing, channel management and Commercial Operations in the life sciences sector. The majority of Arjuna’s career has been in genomics with Illumina covering business across the Asia Pacific region. The first eight years of his career at Illumina were in sales, marketing and sales management roles. The next eight years he established and grew a commercial operations function to support the rapidly expanding commercial team in Asia through analytics, processes, technology, training and back office functions.

Arjuna has been General Manager and Representative Director of Illumina KK since January 2023. He is passionate about finding ways for teams to perform at their best whether it is shaping organizational structures and culture or getting into the operational enablement to enable efficient and effective customer value creation.

Arjuna has a Bachelors in Biotechnology and a PhD in Molecular Biology from the University of Queensland, Australia. He joined Illumina in 2007 after working in R&D, quality assurance, and technology transfer roles for several biotech companies and government agencies in Singapore and Australia.

Connect with Arjuna Kumarasuriyar:

LinkedIn: https://www.linkedin.com/in/arjunakumarasuriyar/

X: https://x.com/ArjunaK

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

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Find out more about salaries, the job...

Welcome back to the FocusCore podcast. In this episode we are talking to a titan of the food industry in Japan, Paul Kraft. In his over twenty years experience, Paul has launched and led multiple brands to succeed in the Japanese market. He is now the Founder and President of JapanIQ, a company that specializes in helping companies avoid missteps and drive growth in the unique Japanese business landscape. In this episode we discuss the Japanese retail food market, what works, what doesn’t, and future trends we can expect to see unfold in the coming years.

In this episode you will hear:

• About challenges Paul faced when he first started working in Japan
• How the Japanese grocery market differs from other countries
• How Paul, and JapanIQ, has helped foreign companies avoid common pitfalls of doing business in Japan
• The leadership qualities Paul looks for when hiring in Japan
• Insights into Japanese consumer behavior now and in the future

About Paul Kraft:

Paul Kraft helps medium-sized foreign firms expand and optimize their footprints in the perplexing Japanese market. With over 20 years in the trenches navigating Japan Inc., Paul knows what lasts, what languishes, when to pivot, and when to start from scratch.

Paul took HARIBO gummi bears from #8 to #1 in 4 years, led Starbucks’ CPG entry into the Japanese mass market and department stores – including #1 at CVS. He launched the HoneyBaked Ham restaurant chain in their first-ever international market and grew Nestle Nespresso’s Japanese foodservice business by 20+%.

Paul specializes in Route-to-Market Analysis, Partner Identification, Hiring (and Firing), Empowering the Local Team to Speak Up, Value Chain Analysis, Strategic Planning, Translating Brands to the Japanese Market, Forecasting, Market Research, Marketing Communication, Japan Crisis Management, Live TV Interviews, Thought Leadership, Meeting Retailers, Launching New Products, Quality Control Checks, Factory Audits, and Market Audits.

Connect with Paul Kraft:

Website: https://www.japaniq.com

LinkedIn: https://www.linkedin.com/in/kraftpaul

YouTube: www.youtube.com/@JapanIQ

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

Mentioned in this episode:

Find out more about salaries, the job market, hiring and what's important to both companies and individuals looking for a job specifically in Japan.

2025 Salary Guide

On the latest episode of the FocusCore podcast, host David Sweet discusses the current Media and Marketing landscape in Japan with John Flanagan, President and Managing Director of A+E Networks Japan and SE Asia. John has 30 plus years experience in the Media industry in Japan and has seen it evolve, including the rise of streaming services and the current advances in AI technologies. John also has extensive marketing experience and has some great advice for foreign business leaders looking to effectively market to Japanese audiences.

In this episode you will hear:

• About the unique marketing landscape in Japan
• The importance of understanding your target market
• How the media industry is currently evolving
• The importance of good storytelling when it comes to marketing
• Some of the challenges facing streaming services in Japan and globally

About John Flanagan:

John Flanagan is President and Managing Director of A+E Networks Japan and SE Asia. Flanagan is a media professional with over 30 years' experience in Japan. His career highlights include launching J:COM and running marketing at 20th Century Fox and iTunes in Japan. Flanagan also teaches marketing part time at Japan’s largest MBA school, GLOBIS University. He graduated from Colorado College, which included one year's study at Waseda University in Tokyo. Flanagan later attended INSEAD.



Connect with John Flanagan:

LinkedIn: linkedin.com/in/johnflanaganasia

A+E Networks Website: https://jp.aenetworks.com/

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

Mentioned in this episode:

Find out more about salaries, the job market, hiring and what's important to both companies and individuals looking for a job specifically in Japan.

2025 Salary Guide