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The Forge House

The Forge House

By: Jonathan Maynard
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About this listen

You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter your trade, if you’re after real talk on mindset, growth, and business—you’re in the right place. Real Talk. Real TransformationCopyright All rights reserved. Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Stop Guessing: How Business Owners Can Regain Clarity and Fix What’s Not Working
    Jun 3 2025

    In this Quick Talk episode of The Forge House, Jonathan Maynard reveals what really causes business stagnation—and why most owners are trying to fix it all wrong. If you’ve ever felt like nothing is working, like your leads have dried up, your revenue’s stalling, or your team’s disengaged, this episode is for you.

    Jonathan uses the vivid analogy of driving a car at night with no lights, no gauges, and no GPS to explain what it's like to run a business without real data. He shares practical steps for replacing frantic guessing with focused strategy, starting with your business KPIs and leading into deeper truths about leadership, habits, and self-awareness.

    What You’ll Learn:

    • Why business clarity starts with accurate data, not gut feelings

    • The top KPIs every business owner should be tracking

    • What to do if you don’t have a working dashboard

    • How to analyze past wins and failures for real answers

    • Why trying harder isn’t always the answer—and what to do instead

    • How leadership maturity influences business breakthroughs

    • A powerful mindset shift that changes everything when nothing is working

    Mentioned in this episode: Download the free 30-Day Reset Guide to recalibrate your clarity and leadership—15 minutes a day to move from chaos to control. Get it TODAY at jjmaynard.com

    Connect with Jonathan

    Facebook: facebook.com/iamjonathanmaynard Insta, TikTok, LinkedIn, X: @iamjonathanmaynard Web: www.jjmaynard.com

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    7 mins
  • How to Use AI in Business Without Losing Your Voice
    May 27 2025

    In this episode of The Forge House, Jonathan Maynard tackles a pressing topic: using AI in business without sacrificing authenticity or connection. If you’re tired of the nonstop AI hype, you’ll appreciate this grounded, honest take on what artificial intelligence can and cannot do for small business owners.

    Jonathan shares his personal boundaries around content creation, why he refuses to let ChatGPT write his posts or podcasts, and how AI-generated content often lacks the soul that sets great communication apart. Through the lens of a viral fake-booklist AI scandal and the evolving use of ChatGPT, this episode highlights where AI shines — and where it should never replace the human voice.

    You’ll learn how Jonathan uses AI to generate content ideas, analyze business data, and train team members faster, while staying true to his mission of leading with authenticity. If you're a business owner wondering how to harness AI effectively, this episode is a must-listen.

    Connect with Jonathan

    Facebook: facebook.com/iamjonathanmaynard Insta, TikTok, LinkedIn, X: @iamjonathanmaynard Web: www.jjmaynard.com

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    14 mins
  • The Four Flows of Business: Your Blueprint for Solving Bottlenecks and Scaling Smarter
    May 21 2025

    The Four Flows of Business—Leads, Sales, Fulfillment, and Cash—are the difference between surviving and scaling. In this episode of The Forge House, Jonathan Maynard reveals the exact framework that helped him break through plateaus and rebuild his business from the inside out.

    Whether you're stuck chasing low-quality leads, winging your sales calls, drowning in broken delivery systems, or watching your cash disappear, this episode will help you trace the root cause and fix what’s actually broken.

    Jonathan shares battle-tested stories from building multiple seven-figure home service companies, and why you must stop guessing and start diagnosing. You’ll learn how each of the Four Flows works, what happens when they break, and how to restore momentum with intention.

    If your business feels heavy and you're not sure what to fix next, this framework is your new favorite tool.

    🎯 Start your journey to clarity with Jonathan’s free 30-Day Reset Guide at jjmaynard.com

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    11 mins
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