This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrator.

This month on The Funnel, hear from Blue Acorn iCi’s Tera Simon to learn more about Adobe Summit’s biggest takeaways.

Listeners will learn:

- The overarching themes of this year’s Adobe Summit

-The steps organizations can take to turn their learnings into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Tera Simon on LinkedIn: https://www.linkedin.com/in/terasimon/

What does it mean to be enterprise ready, and how can organizations start on the path to improving their commerce experiences today?

On this episode of The Funnel, Doug Hatcher, Blue Acorn iCi’s Solution Consultant, joins the show to explain why organizations should consider modern commerce architectures and how teams can become more enterprise ready.

Listeners will learn:

• About the benefits of becoming API-first

• The obstacles that come with not adopting a modern commerce architecture

• Ways to improve commerce experiences in 2025 and beyond

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Doug Hatcher: https://www.linkedin.com/in/doughatcher/

Doug Hatcher’s website: Doughatcher.com

Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase.

What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base.