Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard & Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels. 

Connect With Beth

• Check out Beth's agency - https://www.builtbycontent.com
• Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/
  Or 
• On LinkedIn https://www.linkedin.com/in/beth-gladstone/

Take Away Moments 

Beth's Quotables 

• Brands need a mission to guide all content (look at Oatly & Olio for brand inspiration) 
• The questions to ask if you are struggling with content: 
  • Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth 
  • Vanity metrics seem great but don't get obsessed by them and what they need  

Danny's Quotables  

• Make art not content - make art that is not lost in social feeds 
• E I E Framework: educate, inspire and entertain. The core pillars that people should build content around

Nick's Quotables

• "the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant" 

The Future State Of Content Predictions

Beth's 

• Longer form content 
• Content automation
• Mini docuseries for B2C brands (B2B brands have led the way for years)
• Programmatic SEO
• More experience based content - multi touch content 

Nick's 

• AR & VR content creation tools 
• A lot more interactive content that we will be engaged with and seeking out 
• Content that drives the physical not just the digital 

Danny's 

- Experiences

- Creator editor role

- Live stream come and go for most

- Live debate — duet remixing

- CCTV style content

- Art not content. NFTs prime example

- Search vs discovery vs paywall 

Want to listen to the future state of content again, jump tp to 43 mins for the predictions