In this episode of the G&T Sessions podcast, Andrew Turner interviews Wes Bush, a prominent figure in the Product-Led Growth (PLG) space. They discuss the evolution of buyer preferences, the shift in sales dynamics, and the importance of creating a user-centric experience. Wes shares insights from his books, including the Product-Led Playbook, and emphasizes the need for companies to operationalize PLG strategies across all departments. The conversation highlights the significance of understanding user needs, creating depth in strategy, and building competitive moats around products. In this conversation, Wes Bush discusses the nuances of product-led growth, emphasizing the importance of niche tools in AI, the concept of 'first strike' in user experience, and the critical role of product design and education in achieving success. He highlights successful examples of product-led companies and the need for a focused go-to-market strategy, while also addressing the challenges and opportunities presented by AI in the business landscape.

Here is the link to Wes's latest book - Product Led Playbook on Amazon

https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed-ebook/dp/B0DJ3854MV/ref=sr_1_1?sr=8-1

Listen until the end for an Special Gift from Wes ;)

In this conversation, Andrew Turner interviews Charlie Winton, founder of OK Positive, about his journey as a startup founder and his mission to help people improve their mental health. They also discuss the importance of self-awareness, dealing with rejection, and the challenges of implementing effective well-being strategies in corporate environments. Charlie discusses the importance of mental health and well-being in the workplace. He emphasizes the need for personalized and accessible support, using technology to provide individuals with the tools and resources they need to improve their mental health. He also highlights the role of AI in alleviating repetitive tasks and allowing humans to focus on creativity and collaboration. He shares his experience of incorporating his business in Malta and the potential for growth in the well-being industry. He emphasises the importance of motivation and individualised approaches to well-being, rather than setting generic goals or targets.

Chapters

00:00 Introduction and Funny Story

04:01 Charlie's Journey and the Birth of OK Positive

06:04 Understanding Mental Health Issues

10:33 Triggering Events and the Importance of Change

18:02 Combining Mental Health and Startup Founder Challenges

25:33 Well-Being Strategies in Corporate Environments

28:50 The Effectiveness of Well-Being Surveys and Interventions

32:16 Streamlining Processes and Providing Instant Support

32:40 Personalised and Accessible Support

34:07 The Role of Technology and AI

35:43 Growth Opportunities in the Well-being Industry

52:42 Motivation and Individualised Approaches

Links

www.okpositive.org

https://www.okpositive.org/download

We are joined today by Jeremy Bassett, founder of Co:Cubed and SuperBenji. They discuss the MADFest event, Jeremy's background in finance and marketing, and the journey of starting Co:Cubed and SuperBenji. They also touch on the challenges of change management and the role of AI in sales. Jeremy shares his vision for SuperBenji and how it aims to make sales technology easy and intuitive to adopt. Jeremy Basset, founder and CEO of Super Benji, shares his journey from working in a corporate environment to becoming an entrepreneur. He emphasizes the importance of acknowledging failure, learning from it, and moving on to the next thing. Basset discusses the process of stepping out of his previous business and launching Super Benji, highlighting the need for a gradual transition and testing the waters. He also shares his experiences of taking holidays and the challenges of being off the grid. Basset reflects on the peaks and valleys of his career, including leaving the corporate world of Unilever and the lessons he learned from those experiences. He encourages aspiring entrepreneurs to start with a problem, leverage their unique abilities, and test their ideas with feedback from others. Basset also discusses the power of AI and the opportunities it presents for innovation. And his admission as you can see below off running 6 marathons in 6 days across Africa, which is pretty impressive. Go Go Go Jeremy !!! Enjoy

Links

Try the demo: https://www.superbenji.ai/emaildemo

Website https://www.superbenji.ai