Gaming is a larger platform compared to films, TV, and music, forming a powerful media channel and opening vast opportunities for retail media and advertising. Join hosts Dan Masamino and Evan Hovorka as they sit down with Greg Carroll, General Manager of Gaming Experiences at Microsoft Advertising to explore the nexus of gaming and retail media.

What You’ll Learn:

• Why gaming represents a larger market than music and film combined.
• How to incorporate advertising into gaming without disrupting the user experience
• How to create unique opportunities for retail media partnerships through cross-platforms
• How important is it to enrich the gaming experience for successful advertising
• The role of gaming in building social connections and community, especially during COVID-19
• The value of partnerships and experimentation in developing effective gaming advertising strategies

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.

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Hosted on Acast. See acast.com/privacy for more information.

The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we’re talking about it all in the latest episode of The Garage.

Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.

What You’ll Learn:

• How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platforms
• Why partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connections
• The importance of balancing ad load and frequency caps to respect viewer engagement while delivering results
• How retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystem
• Why democratizing access to CTV advertising through self-service platforms is transforming the media landscape
• How localization and relevance in content delivery create stronger connections between brands and consumers
• The parallel between trusted consumer brands and evergreen content in building lasting audience relationships
• Why flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needs

Tune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.

• LinkedIn
• Website

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Garage, we dive deep into the world of hyperlocal programmatic advertising. As the advertising landscape continues to evolve, brands and agencies are increasingly realizing the power of localized campaigns that reach customers right where they live.

Listen in as James Moore, Chief Operating Officer at Simplify, joins hosts Dan Massimino and Evan Hovorka at the Fontainebleau Hotel in Miami Beach during Possible to discuss how Simplify has grown from its early days in search data to a leader in programmatic media buying focused on local audiences.

Together, they explore how Simplify uses unstructured data to help advertisers and agencies build highly targeted campaigns tailored to individual ZIP codes and how these local strategies unlock greater value in every market.

They discuss how foot traffic attribution and first-party data create a clearer view of how campaigns perform in the real world and why working with local data is crucial for driving better outcomes.

The conversation also dives into the challenges of managing thousands of campaigns at once, the importance of automation and near real-time optimization, and how Simplify’s approach has evolved to help agencies and brands navigate the complexities of local advertising at scale.

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities. This episode of The Garage is not one you want to miss.

• LinkedIn
• Website

Hosted on Acast. See acast.com/privacy for more information.