The Great Ghee Escape: Exporting Gold
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The Great Ghee Escape: Exporting Gold
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About this listen
This podcast transcript titled "The Great Ghee Escape" serves as a guide for entrepreneurs interested in the global ghee market. It explains what ghee is and why its popularity is growing internationally, particularly in wellness communities. The host provides practical advice on starting a ghee export business, covering steps like sourcing, branding, certification, and navigating logistics. The episode also humorously touches upon the challenges and unexpected situations faced by new exporters, offering tips on making a product stand out through storytelling and marketing.
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