Overcoming Fear to start and grow your small business, with Ruth Soukup - author of “Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love”.

Show Notes Page: https://www.thehowofbusiness.com/r255-ruth-soukup-overcoming-fear /

"The whole idea behind ‘do it scared’ is not that you don’t ever feel afraid because we all feel afraid. It’s that you take action even in the face of fear and you continually take action because ultimately action is the antidote to fear."

Ruth introduces the concept of the Seven Fear Archetypes, which she developed through research involving over 4,000 participants. These archetypes include the Procrastinator, Rule Follower, People Pleaser, Outcast, Self-Doubter, Excuse Maker, and Pessimist.

Each archetype reflects distinct ways fear manifests, such as procrastination driven by perfectionism or self-doubt stemming from insecurities. Understanding these archetypes allows individuals to identify their unique fears and develop targeted strategies to overcome them.

Our discussion also focuses on principles of courage, including “owning your choices” and “recognizing that balance is overrated.”

Ruth argues that taking responsibility for one’s life, while letting go of the myth of perfection and balance, empowers individuals to prioritize purpose over superficial ideals. She highlights the importance of rejecting excuses, embracing imperfections, and persistently moving forward, even when success feels uncertain.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to take control of your time, and trade stress, overwhelm and anxiety for peace, freedom and clarity, with Andrew Hartman.

Show Notes Page: https://www.thehowofbusiness.com/545-andrew-hartman-take-control/

Andrew Hartman introduces the "Time Boss" framework to help small business owners regain control over their time by setting boundaries, prioritizing tasks, and incorporating "whirlwind time" to manage daily interruptions.

Andrew shares time management and productivity improvement tips and techniques for small business owners. He also introduces his time operating system designed to multiply your time. By adopting weekly planning and reflection habits, entrepreneurs can reduce stress and sustainably increase productivity without overworking.

Andrew Hartman is the Founder of Time Boss, a training organization helping leaders and their teams take control of their time to get more done with less stress and anxiety. He founded Time Boss after burning out several times over, even losing his sense of smell for a season. He has taken all he has learned over the years to build a system to help business leaders avoid the same mistakes and chaos.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Henry’s Top 10 Personal & Business Productivity Tools.

Show Notes Page: https://www.thehowofbusiness.com/544-top-10-productivity-tools/

In this episode of The How of Business, host Henry Lopez shares his current top 10 productivity tools that help him stay organized and efficient as a small business owner and business coach.

These essential tools form the foundation of his daily operations, from using Outlook to manage all scheduling, to creating visuals with Canva, and simplifying client bookings with Calendly.

Henry explains why he relies on ChatGPT for content creation, how Zapier automates repetitive tasks, and how Mailchimp and HubSpot enhance his client communication and relationship management.

Listen to this episode to hear Henry's tips for choosing affordable, easy-to-use technology that can transform productivity and streamline operations for small business owners at any stage.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com