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The How of Business - How to start, run & grow a small business.

The How of Business - How to start, run & grow a small business.

By: Henry Lopez
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The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.Levante Business Group, LLC Economics Leadership Management & Leadership
Episodes
  • R245 - Two Responsibilities
    Jun 2 2025

    The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.

    Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/

    While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur.

    On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers.

    From the pressures of leadership to the fear of failure, Henry offers motivation and practical advice to help you stay on track even when your confidence is shaken.

    If you're considering business ownership, or already on the journey, this episode will inspire you to step up with confidence and resilience.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    11 mins
  • 568 – Own the Spotlight with Linda Ugelow
    May 26 2025

    Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.

    Show Notes Page: https://www.thehowofbusiness.com/568-linda-ugelow-own-the-spotlight/

    In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking.

    Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears.

    She reveals practical strategies entrepreneurs can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.

    Linda also introduces her proven "7 Preparation Rituals," designed to reduce anxiety and help speakers deliver impactful presentations. Tune in to learn actionable techniques to boost your speaking confidence and authentically connect with your audience.

    How can small business owners overcome public speaking fears?
    Small business owners can overcome speaking fears by identifying the root cause of their anxiety, using storytelling to engage authentically, and preparing effectively through visualization.

    Why is storytelling important in public speaking?
    Storytelling creates authentic connections, captures audience attention, and helps speakers overcome fears by shifting focus from self-consciousness to delivering valuable messages.

    What are effective public speaking preparation techniques?
    Effective techniques include visualization, understanding potential challenges, healing past speaking traumas, voice training, and practical rehearsal strategies.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    44 mins
  • 567 - Focus Without Burnout with Skye Waterson
    May 19 2025

    Focus Without Burnout: Smarter Strategies for Entrepreneurs.

    Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-burnout/

    In this episode of The How of Business, host Henry Lopez is joined by ADHD strategist and coach Skye Waterson to explore powerful strategies for entrepreneurs who struggle with focus, burnout, or executive dysfunction.

    Skye and Henry break down how to work with your brain instead of against it, using tools like time blocking, effective delegation, and Skye’s free “focus filter” to bring clarity and momentum to your workweek.

    Henry and Skye also discuss why finding a non-business hobby matters for stimulation, how to prioritize tasks with intention, and ways to turn long-term goals into manageable weekly actions.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    41 mins
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The content is nice for free listening. The audio quality seems to improve over time.

Useful

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Gives you tangible action items you can implement right away. Includes downloads, as well. Will be re-listening and checking out other episodes.

Breakdown of business strategy

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