The Imposterous

By: Michael Knox Graham Drew and Laura Petruccelli / We Love Jam Studios
  • Summary

  • The Imposterous. Imposter syndrome and how it affects the world's best Creatives. Hosted by Michael Knox, Graham Drew and Laura Petruccelli. For more information visit theimposterous.com
    2024 The Imposterous
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Episodes
  • Episode 50: Sir John Hegarty
    Nov 7 2022

    Sir John Hegarty, awarded a Knighthood by Queen Elizabeth II for his services to advertising and Creative industries, Founder, Creative Bartle Bogle Hegarty (BBH) and The Garage Soho, now adds to his title, ‘The Imposterous First Birthday Edition Season Two Finale and Episode 50 Guest’. It’s a lot. Welcome to the big time SJH.

    John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was knighted in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his book "Hegarty on Creativity - there are no rules" was published in 2014.

    In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in

    building brands, not just businesses.

    John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.

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    39 mins
  • Episode 49: Dan Nelken
    Oct 24 2022

    Dan Nelken is a Creative’s Creative. Saying this exposes the fact we haven’t read Dan’s book, ‘A Self-Help Guide for Copywriters’. If we had we would have written something far more original and spent a lot less time sweating the unavoidable mediocrity of it.
    Anyway, Dan Nelken is an active advertising creative who works on the world's biggest brands and up-and-coming start-ups. His work has appeared in award shows nationally, internationally, and on his mother's fridge. He's spent many years winging the creative process and is now dedicating his life to understanding it, so he can help creative companies and creative people think faster and healthier (and that includes himself). His weekly newsletter hits 6000 Creatives’ inboxes and is saving a bunch of us from feeling totally lost for words and confidence. His online learning course, ‘Writing Under Pressure’ is proving the difference between - ‘the client wants more options and the client can’t pick a favourite’ - Matt Cascarino CCO, FARM.
    Early in this episode we meet Alan - a 6 year old pant’s wetter and the ding-dong voice in Dan Nelken’s head. According to Imposterous illustrator Camilo Suarez (@brostalobo) this is what Alan looks like.
    theimposterous.com/dan_nelken

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    32 mins
  • Episode 48: Lizi Hamer
    Oct 17 2022


    Here we are, back with the second installment of SAW IT. AM IT. A series of conversations hosted by Shannon Crowe featuring some of the brilliant creative leaders Shannon met at Cannes Lions SEE IT BE IT program in 2017.

    Today’s guest is Lizi Hamer.

    The Drum named Lizi as one of the world's most creative women, Cannes Lions selected her in the top 15 female creative directors globally, she co-Authored Creative Super Powers, Co-founded SisuGirls, and continues to build the SheSays Community.

    Lizi earns attention through her StoryHunting techniques, a powerful network of collaborators, novel thinking and a belief that creativity can change the world.

    From carting half a tonne of prawns into the desert to re-launch a beer and designing the first Lego character with ears to challenging masculinity in Australia and getting 500,000 people in Asia to touch music, Lizi’s creativity is as contagious as it is impactful.

    Her campaigns have brought a blind man’s world to life, changed law, and won awards for impact, storytelling, and craft, leading Lizi to be labeled as one of the most creative Women in the World.

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    23 mins

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