The Impulso Podcast Podcast By Momentum Works cover art

The Impulso Podcast

The Impulso Podcast

By: Momentum Works
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About this listen

The Impulso Podcast is hosted by Momentum Works, a venture outfit headquartered in Singapore. Each week, our in-house experts, community and guests unpack the latest trends, undercurrents and lessons in tech across borders. We explore topics like innovation, ecommerce, digital financial services, venture investment, and the broader digital economy. ‏‏‎ ‎ In addition to covering our home base of Southeast Asia and advanced global markets like the US, we also draw extensive lessons from tech companies in China. ‏‏‎ ‎ Visit momentum.asia or get in touch via hello@mworks.asia for our insights reports, newsletter, Academy and Venture offerings.Momentum Works
Episodes
  • E120: Swiping for style: Gen Z's fashion playbook
    Jun 5 2025

    In this episode, we get candid with our colleagues on how and where they actually shop for clothes—and what that says about the future of fashion.From Pinterest and RedNote, to flea markets and Brandy Melville, we explore how social media and offline experiences are shaping buying decisions. We also dive into emerging trends like capsule wardrobes, color analysis, and whether fashion magazines still hold cultural weight.Beyond just buying behavior, we also discuss what “fashion consciousness” looks like among today’s consumers: Do we still care about brands? Do TikTok trends actually influence purchases? And has fast fashion lost its appeal?Tune in to hear how four women across Asia are navigating the balance between aesthetics, values—and a crowded closet.

    Chapters:

    00:00:43 – How young women across Asia shop for clothes (online vs offline)

    00:02:15 – Where style inspiration really comes from: Pinterest, TikTok, Rednote

    00:05:01 – Are we minimalist or maximalist? Capsule wardrobes vs impulse buys

    00:10:56 – Is fashion still about brands—or just what makes us feel good?

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    13 mins
  • E119: Why is EVERY Chinese company going to Brazil?
    May 27 2025

    Luckin is buying coffee beans, Meituan is sending teams to map the streets—and BYD is rolling out electric buses across São Paulo.


    Amidst uncertain times, one thing seems to be sure - Chinese tech giants have their eye on Brazil. In this episode, we talk about why everyone in China’s consumer scene suddenly seems to have their eyes on Brazil. From TikTok Shop to Meituan, and from local competition to cultural adaptation, we dive into what’s driving this strategic push and whether it’s built to last.


    But beyond business strategy, we also unpack the deeper context: the increasingly close relationship between China and Brazil’s governments, Lula’s seemingly increasing popularity, and what this might mean for both countries.


    Chapters:

    00:00:43 – Why are Chinese companies flooding into Brazil now?

    00:02:05 – Chinese F&B giants are going into Latin America

    00:04:05 – Lula’s good relationships with China

    00:07:31 – What is in it for both countries?

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    16 mins
  • E118:Why Grab prices are so different across Southeast Asia?
    May 8 2025

    Why does the same Grab ride cost $2 in Manila but $18 in Singapore? 🇸🇬🇵🇭🇮🇩And why do some people still take it every day in Singapore?


    In this episode , we dive into what it’s really like using Grab across Southeast Asia. We’re joined by Denise from the Philippines and Arana from Indonesia as we swap stories about how people get around, order food, and deal with ride-hailing chaos in our respective cities.

    We also discuss GrabX’s new features and if we need them!This episode is a new format where we share a little bit more about the everyday consumer across various regins. Let us know in the comments if this format is something you would like to see more of, or if there are any other topics you would like us to cover!


    Chapters:

    00:00:00 – Grab is how much in Singapore??

    00:01:45 – How we use ride-hailing differently across SEA

    00:04:20 – Gojek, Foodpanda & the real super app habits

    00:07:10 – GrabX launch: will we ever use these features?

    00:10:30 – What Grab means to us (and what we wish it did better)

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    18 mins
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