The Independent School Management Podcast

By: Independent School Management
  • Summary

  • The ISM Podcast takes our weekly webinars and offers them in an audio-only format, so you can listen on your commute, during a walk, or between classes.
    Copyright 2022 All rights reserved.
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Episodes
  • Create an Exceptional Digital Advertising Campaign
    Dec 18 2023

    Are you curious about using paid advertisements to drive more traffic to your website, get more family inquiries, and boost enrollment? Or maybe you are using paid ads, but are hoping to improve your strategy. If so, you must know the new rules for paid advertisements.

    Right now, the best advertising channels to help you achieve your marketing and admission goals are Google, Facebook, and Instagram. In this episode, Clint Losch will present the best approach to running highly targeted ads on these platforms—ads that generate interest from mission-appropriate families—all at a minimal cost.

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    1 hr and 10 mins
  • The ’Evergreen’ Social Media Framework
    Oct 20 2023

    Are you struggling to keep up with the daily demands of social media content? Do you scramble to post new content? Do your communications end up lost among other, more compelling messages? Do you post often enough each week?

    On your lengthy list of marketing and communication job responsibilities, social media management often feels like “just another thing to do.” Many school marketers face the challenge of regularly delivering fresh content. Relying only on current events to keep things fresh not only limits your content, but it also fails to showcase the true essence and enduring mission of your school.

    Introducing "The Evergreen Social Media Framework!" This three-part storytelling framework is a game changer for private school marketers, empowering you to create unlimited social content. No more last-minute scramble—instead, craft daily content that's rooted in your school's mission and unique value proposition.

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    1 hr and 12 mins
  • Surviving Scheduling: What We’ve Seen and How to Improve
    Oct 13 2023

    Nothing affects your students, teachers, programs, facilities, and time as much as your schedule. When you get it right, your schedule can boost student performance, family satisfaction, and faculty culture—leading to better recruitment, stronger retention, and more robust fundraising.

    In this episode, Carrie Nelson (ISM ScheduLogic Specialists) and James Collins (ISM Director of Sales) will discuss some of the challenges schools face when working on their schedules and the solutions to address these challenges. Explore approaches can that ensure your schedule suits your mission and students.

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    36 mins

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