The Indian Music Charts Podcast

By: Amit Gurbaxani and Akhila Shankar
  • Summary

  • The Indian Music Charts Podcast is hosted by music journalist/charts geek Amit Gurbaxani and content marketeer/data nerd Akhila Shankar. On the show, Amit and Akhila use India's music charts as a springboard for a larger discussion on the Indian music business, listener trends and where the industry is heading next. New episodes drop every Tuesday.
    Amit Gurbaxani and Akhila Shankar
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Episodes
  • [Revisit] Why EDM acts live draw exceeds their streaming numbers?
    Nov 5 2024

    In May 2023, "Haath Varti" by KSHMR and MC Stan, the first single from the former's concept album Karam entered Spotify's Weekly Top Songs Chart for India. That week, it was the only EDM track on the survey. This led us to a discussion on why EDM tends to draw more live audiences than it does on streaming. Now that we're into the last two months of the year, when there is a cluster of electronic music festivals, we felt it was a great time to revisit this conversation.

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    27 mins
  • [Revisit] How are album marketing stratgies changing in the age of the single?
    Oct 22 2024

    Historically, the last quarter of the year tends to be the busiest for new album releases. Earlier, they were timed to capitalise on the festive season. These days, they're more likely to be the result of the culmination of a year full of singles being bundled into an album, or an artist tying a fresh full-length to an upcoming concert tour or festival appearances. Keeping this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit! We will be back with a new episode soon!

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    29 mins
  • How did Prateek Kuhad crack the Indian charts with an English-language song?
    Oct 8 2024

    Prateek Kuhad's "Co2" entering the chart marks the rare instance of an English-language track by an Indian artist generating enough streams to reach the top 200. On this week's episode, we discuss why such occurrences are so few and far between, how he managed to do it, and why tunes such as this hit represent a niche within a niche. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on October 4, 2024.

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    24 mins

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