The Innovation Meets Leadership Podcast

By: Natalie Born
  • Summary

  • We exist to empower your innovation and leadership transformation journey. Collaboration, innovation, and transformation are not just concepts they are how business gets done. Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support
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Episodes
  • 35. Innovative Products with Shannon Roddy
    Oct 27 2024
    What does it take to not only launch a product on Amazon but to actually protect and scale it in the ever-changing e-commerce world? In this episode, Natalie Born interviews Amazon expert Shannon Roddy. Shannon shares his journey from learning web design to becoming a trusted authority on Amazon brand success. He dives into the critical aspects of launching innovative products, creating demand, and defending against copycats. He highlights the importance of building a defensible brand and how to leverage influencers and video for impactful product launches. From launching his own marketplace seller course to being acquired by Avenue7Media, Shannon offers valuable insights on navigating the complexities of Amazon and succeeding in e-commerce. [00:01 - 06:49] A Journey from Web Design to Amazon Expertise Shannon's transition from web design to Amazon consulting The challenges of learning Amazon from scratch and building an online course The key to becoming an educator and explaining complex concepts clearly [06:50 - 12:27] Creating Demand Before Supply The importance of creating demand before launching a product Strategies for testing products with smaller audiences before going live on Amazon How customer feedback shapes product iterations [12:28 - 16:53] Protecting Your Brand from Copycats The rise of copycat products on Amazon How to build a defensible brand and product The role of patents, manufacturing barriers, and regulatory compliance in product protection [16:54 - 24:28] The Power of Branding and Customer Trust Building emotional connections with customers to foster brand loyalty Why people prefer brands they trust, even when cheaper alternatives exist The story of how brands became successful through innovation and customer insight [24:29 - 29:36] Influencers, Video, and Innovative Product Launches Leveraging video content and influencers to promote innovative products How influencers help reach target audiences and build trust in new brands The viral success of the Wisp product, driven by video marketing and influencers Quotes: “The best thing you can do is build brand equity and awareness. People have to love, know, and trust your brand.” - Shannon Roddy "You can't find the search volume for a product that doesn't exist; you have to create demand before you create supply." - Shannon Roddy Connect with Shannon: LinkedIn: https://www.linkedin.com/in/shannon-roddy/ Website: https://avenue7media.com/ LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube. Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support
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    30 mins
  • 34.Tackling Global Challenges with Ed Fidoe
    Oct 13 2024

    What if the key to revolutionizing education lies in interdisciplinary learning and real-world problem-solving?

    In this episode, host Natalie Born is joined by Ed Fidoe, the founder and CEO of the London Interdisciplinary School (LIS), an innovative institution tackling global issues like inequality, sustainability, ethics, and AI through an interdisciplinary curriculum. Ed shares his journey from co-founding a K-12 school focused on project-based learning to creating LIS, the first UK institution in decades with degree-awarding powers from inception. Together, they explore the changing landscape of education, the role of AI in academia, and the importance of developing communication skills. The conversation touches on Ed’s belief in solving real-world problems through education and the impact of interdisciplinary expertise on modern challenges.

    [00:01 - 05:14] From TV Shows to Education: Ed’s Journey

    • Belief in possibilities began with acting

    • Launched School 21 to focus on project-based learning

    • Emphasized oracy to improve speaking skills

    [05:15 - 10:00] Project-Based Learning & Oracy

    • Project-based learning can be powerful when done well

    • Speaking skills are critical but often neglected

    • Over 1,000 UK schools now focus on oracy

    [10:01 - 16:34] AI in Education at LIS

    • Students must use and explain AI tools like ChatGPT

    • AI improves student creativity and critical thinking

    • Higher expectations for academic work with AI

    [16:35 - 22:44] Tackling Real-World Problems

    • LIS organizes learning around real-world issues

    • Students work with companies to solve global problems

    • Prepares students for messy, real-life challenges

    [22:45 - 27:22] The Role of Interactional Expertise

    • Interactional expertise bridges knowledge gaps

    • Middle leaders benefit from understanding multiple fields

    • Developing this expertise is essential for complex problem-solving

    Quotes:

    “If we’re preparing students for the world of work, we must have them using the AI tools of the day. Otherwise, we’re setting them up to fail.” - Ed Fidoe

    "You need to show what you value if you want people to actually kind of work on it and commit time to it." - Ed Fidoe

    Connect with Ed:

    Website: https://www.lis.ac.uk/team/ed-fidoe

    LinkedIn: https://www.linkedin.com/in/ed-fidoe?originalSubdomain=uk

    LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.

    Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co

    These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.

    Don't forget to subscribe and leave a 5-star review. Let's go transform something!


    --- Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support
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    27 mins
  • 33. The Generosity Mindset with John Ray
    Sep 29 2024

    How can shifting your mindset about pricing transform your business and unlock greater value for your clients?

    In this episode, John Ray dives into the challenges service providers face when it comes to pricing and value creation. They explore how a mindset shift can help professionals, from consultants to attorneys, understand and communicate their value better, avoid common pricing pitfalls, and confidently present their services. John shares insights from his book, The Generosity Mindset, explaining how generosity and value-based pricing can empower businesses to succeed. Whether you're just starting out or looking to refine your pricing strategies, this episode is full of actionable advice.

    [00:01 - 05:29] Welcome and Introduction

    • Introduction to John Ray and his work with service professionals
    • John's expertise in pricing and business development
    • Highlighting his national bestseller, The Generosity Mindset

    [05:30 - 10:15] Why Pricing is Often Misunderstood

    • The scarcity of pricing education in business schools
    • The common mindset issues around pricing for service providers
    • The emotional barriers that prevent correct pricing decisions

    [10:16 - 15:48] The Generosity Mindset and Its Impact on Pricing

    • The "Mother Teresa syndrome" and its negative impact on business
    • The importance of focusing on the value to clients
    • Understanding and aligning client perceptions of value

    [15:49 - 20:33] Redefining Value Beyond Tangible Deliverables

    • Differentiating between tangible and intangible value
    • The ripple effect of the value created for clients
    • Encouraging clients to dream bigger with their savings and profits

    [20:34 - 26:57] Self-Confidence as a Key to Business Success

    • The connection between self-confidence and successful business negotiations
    • How to bring clients along in the pricing journey
    • Understanding that pricing is a marketing signal for value

    Quotes:

    "You create more value than you believe yourself." - John Ray


    "If you price too low, you’re signaling inferiority, even if the quality of your work says otherwise." - John Ray


    Connect with John:

    LinkedIn: https://www.linkedin.com/in/johnray1

    Book: https://www.amazon.com/Generosity-Mindset-Journey-Business-Confidence-ebook/dp/B0CPJZBHC2

    LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.


    Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co


    These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.

    Don't forget to subscribe and leave a 5-star review. Let's go transform something!

    --- Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support
    Show more Show less
    27 mins

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