The Inside Story Podcast with April Adams Pertuis

By: April Adams Pertuis
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  • Summary

  • The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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Economics Leadership Management & Leadership Social Sciences
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Episodes
  • Ep228 - Putting TICS into your Content Creation

    Ep228 - Putting TICS into your Content Creation
    Mar 26 2025
    Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance. In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you. Join me today as I share with you: 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof. 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care. 🛑 Stop making your audience feel like they're in school! Here’s how to balance education with engagement. 📢 Selling without feeling salesy. Spoiler: Storytelling is your best friend. 🚀 Content creation made EASY. Say goodbye to staring at a blank page—this formula does the thinking for you. If you’re tired of struggling with content, the TICS formula is your new best friend. Give this episode a listen, take notes, and start using this simple yet powerful framework today! And hey—don’t keep this to yourself. Share this episode with a fellow entrepreneur who needs an easier way to create killer content. Episode link: Struggling with content ideas? Grab my 365 Days of Story Prompts and never run out of things to say! 👉 Get it here Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Ep227 - Can your Marketing pass the 60-day Storytelling Test?

    Ep227 - Can your Marketing pass the 60-day Storytelling Test?
    Mar 19 2025
    Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle? In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results. I invite you to listen in as I talk about: ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn’t work for you in 60 days, I’ll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories. It’s time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let’s do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I’m in!” Let’s make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins
  • Ep226 - From Passion to Prosperity: Mastering Your Message & Visibility with Stacey Brass-Russell

    Ep226 - From Passion to Prosperity: Mastering Your Message & Visibility with Stacey Brass-Russell
    Mar 5 2025
    What is the lifeblood of any thriving business? Messaging and visibility. The right message attracts the right audience, and showing up boldly ensures they actually hear it. But too often, entrepreneurs struggle to clearly articulate what they do—and fear holds them back from putting themselves out there. In this episode, I sit down with Stacey Brass-Russell, a business and life coach who helps entrepreneurs craft powerful messaging, create aligned offers, and confidently show up in their businesses. She’s also the host of the Passionate & Prosperous podcast, where she shares strategies for building a business that feels as good as it looks. I invite you to join me and Stacey today as we talk about: 💡 Your message isn’t about you—it’s about THEM! Speak to what your audience truly wants, not just what you want to say. 🔥 Visibility fear? Flip the script. Instead of worrying about what others think, focus on how you’re helping by showing up. 🎤 Want to get booked, sell more, or grow your brand? Nail your message FIRST, or your marketing will fall flat. 🚀 Stop waiting to feel “ready.” Confidence comes after action, not before—so take the leap! 📖 Your story is your superpower. People connect with you before they ever buy from you. Own your journey! 🧠 Think like your future self. The version of you who already made it would tell you to start NOW. ✨ Every big transformation starts with one decision. Will today be the day you decide to show up differently? You have a message that needs to be heard, and people are waiting for what only you can offer. The only way to make an impact is to step up, get visible, and start telling your story. Don’t let fear hold you back—just start. Your audience is out there, and they need to hear from you. 🔗 Connect with Stacey Brass-Russell: Website & Free Resources: staceybrassrussell.com Podcast – Passionate & Prosperous: Listen Here Instagram: @staceybrassrussell Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 9 mins

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