In this episode of The Joe Polish Show, legendary copywriter and Golden Hippo co-founder Craig Clemens shares the storytelling formula behind $1 billion in sales. Discover how a single ad reshaped public perception of diet soda, why great marketing never needs to be constantly reinvented, and how to craft messages that truly move people. Packed with marketing wisdom, humor, and powerful takeaways—you won’t want to miss this one.

Here’s a glance at what you’ll discover in this episode:

• The 100-Year-Old Wisdom That Can Save Your Relationships: Discover the timeless advice from a war hero that Craig Clemens used to transform his marriage and business partnerships…
• Crack the Code of Irresistible Copywriting: Craig’s "HATS Formula" for crafting billion-dollar campaigns—why it works for everything from Instagram posts to sales letters and how to implement it in minutes.
• How a Simple Bathroom Struggle Became a Masterclass in Human Psychology: The hilarious story that reveals Craig’s secret formula for aligning with your audience and solving their deepest frustrations.
• The Probiotic Revolution That Shook the Food Industry: How Craig's viral video forced one of the biggest brands in the world to reformulate its products and why his marketing strategies can reshape your industry too.
• From the Operating Room to Bestselling Brand: How Craig turned Dr. Gundry’s story from heart surgeon to wellness innovator into a health empire—and the three key elements he looks for in every winning brand.
• How to Turn Customer Pain Points Into Marketing Gold: The exact step-by-step process Craig used to transform an overlooked health app into a must-have product for families and doctors alike.
• Why Most Marketing Fails Before It Even Starts: Craig's lessons from selling over a billion dollars annually—how the wrong hook can ruin a campaign and the one tweak that can make it soar.
• The Ad That Refused to Die: What Craig’s 10-year-running ad taught him about timeless copywriting strategies—and how to refresh your campaigns without losing their winning edge.
• The $5,000 Handle That Was Worth Millions: Why Craig invested in his name as a social media handle—and how branding yourself can create opportunities you never imagined.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

What if solving just one problem could eliminate dozens of others? Entrepreneurs don’t just make money—they get paid to solve problems. But the real secret? Finding the right problem to solve.

Here’s a glance at what you’ll discover in this episode:

• How to identify the single biggest problem holding you back—and why solving it creates a domino effect in your business and life.
• Why Entrepreneurs struggle with overcommitment—and how to avoid drowning in “yes” decisions that lead to overwhelm.
• The secret to navigating “impossible” situations—why success often comes down to knowing who has already solved your problem.
• How to leverage “The Power of Transformation”—and why true change starts with shifting how you define success.
• The surprising connection between vulnerability and breakthroughs—and how being real about your challenges unlocks your biggest opportunities.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Here’s what you’re going to discover in this episode:

• The Newspaper That Terrified Communist China: How The Epoch Times went from a basement startup to a global force exposing the CCP’s darkest secrets.
• Exposing the Unspeakable: China’s Forced Organ Harvesting Industry – The horrifying reality of prisoners executed for their organs—and the survivor testimony that proves it’s real.
• The Silent Takeover: How the CCP Controls Universities, Corporations & Politicians – The disturbing extent of China’s infiltration into America’s most powerful institutions.
• Grey Zone Warfare: How China Expands Its Power Without Firing a Shot – How the CCP pushes its influence to test how far it can go before the world pushes back.
• Fentanyl, Organ Harvesting & the Silent War Against America – How the CCP floods the U.S. with deadly drugs while profiting off human rights abuses.
• The Business of Oppression: How the CCP Profits from Forced Labor & Trafficking – China’s persecution machine isn’t just about power—it’s about making billions.
• Spirituality as a Threat to Tyranny: Why China Fears Meditation More Than Missiles – How Falun Gong’s peaceful principles provoked one of the most brutal crackdowns in modern history.
• Why ‘Never Again’ Keeps Happening: The Global Blindness to Genocide – From Rwanda to the Uyghurs, why world leaders always promise to act—yet rarely do.
• The Real Estate Invasion: Why China is Buying U.S. Land Near Military Bases – The growing pattern of Chinese land grabs near sensitive sites—and why it’s a national security crisis.
• China’s Underground Resistance: The Hidden Rebellion Against the CCP – Inside China, millions are rebelling—quitting the Communist Party, sharing censored news, and exposing government lies.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.