YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape.

Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps for fresh high-value content ideas.

Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter.

Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen!

See the full show notes here: https://justinkbrady.com/eleanor-hawkins

Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads.

"The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. "We couldn't survive if we didn't," he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands.

See the full show notes: https://justinkbrady.com/joah-santos