On this episode of Created at Mays – a new study on how healthcare organizations in emerging markets find ways to thrive both economically and socially even with very limited resources and funding.

The research comes from Dr. Amalesh Sharma, associate professor of marketing at Mays Business School. Dr. Sharma and his co-authors studied missionary hospitals in India and found that these organizations are utilizing innovations in transformative services in order to serve the community.

Tune in for an overview of Dr. Sharma’s findings and hear his takeaways.

Read Dr. Amalesh Sharma’s full study here:

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Resource-poor healthcare organizations are leveraging ITS to achieve economic and social sustainability.
• Co-creation, improvisation, and awareness efforts are pivotal in making ITS effective.
• The input from employees and the community is crucial but becomes less influential over time.
• Resource abundance and commercial focus can sometimes hinder the effectiveness of ITS.
• ITS has tangible benefits, improving both the economic and social footprint of these organizations.

• Faculty profile for Dr. Amalesh Sharma