• The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

  • Nov 18 2024
  • Length: 39 mins
  • Podcast

The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

  • Summary

  • This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

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    Takeaways:

    • Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
    • Making your content easily accessible across various platforms maximizes audience reach and convenience.
    • Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
    • Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
    • Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
    • Monetizing an audience, rather than just the podcast, is key to long-term success.

    Mentioned:

    School of Podcasting

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