Social and economic incentives are powerful tools to motivate and influence behaviour in individuals, communities and organisations. Social incentives often involve recognition, belonging, or social approval, while economic incentives typically involve financial rewards, discounts, or tangible benefits. They have the potential to drive positive actions and encourage participation in activities that contribute to societal goals such as environmental conservation, community development, or public health initiatives.

So, how should we be using social and economic incentives to address South Africa’s waste problem? Much of our country’s solid waste is in landfills, including organic waste, such as food scraps, which could be composted instead. Addressing South Africa’s waste problem requires a joint effort from all of us, including everyday consumers, big producers, policymakers, municipalities, and waste treatment facilities.

Recycling larger volumes of waste relies on more people sorting their waste at home. Social and economic incentives linked to the things that are most important to people can encourage their buy-in, especially for those who don’t have regular waste collection and are dealing with other pressing service delivery challenges. But we also need infrastructure to support recycling, composting, and divert large volumes of waste away from landfills. Behaviour change and systemic change go hand in hand.

In this Deep Dive conversation, we talk to Chad Robertson, CEO and co-founder of Regenize, and Andrew Hartnack, anthropologist and researcher about innovative solutions and incentives to change social norms around dumping, littering and sorting your waste at home. This is part of DGMT’s Create Change campaign aimed at inspiring individual and collective action to reduce waste.

Visit www.dgmt.co.za/using-incentives-for-change to read more and access the takeaway instructions.

The Learning Lunch podcast features three types of episodes: Deep Dives; Nourish & Flourish; and Best Bites.

Each podcast/learning lunch session is structured as follows:
The Main Meal - A ±30-minute podcast
The Takeaways - Instructions for a ±30-minute group reflection based on what you listened to.

To learn more about the work that we do, go to www.dgmt.co.za